Esteban Vargas
Aug 7 · 2 min read
Photo by JESHOOTS on Unsplash

A lot of startups would be scared to share their product roadmap to everyone, in a place where their competition can see it. However, obsessing about the competition is a waste of time.

We used to be scared about this before, but our views on transparency and competition have changed. In the startup world, it’s now a cultural faux pas to say: “I’m not going to share my business idea because someone might steal it”. Extrapolating the idea that sharing your business idea is something that does way more good than harm, we’re sharing our product roadmap for the next 10 years because it can do more good than harm to us.

“Ideas are easy. Execution is everything. It takes a team to win”. — John Doerr

This is our plan to save the internet from massive data breaches:

1) Containerize our PCI compliance maintenance solution in order to be a completely offline service.

2) Make our analysis algorithms completely cover the 7 requirements (out of the total 12) that we have identified that are crucial for merchants receiving online payments.

2a) Do this in a way that allows the customer to monitor all compliance-related information in a visually-pleasing dashboard.

3) Evolve the product from a monitoring solution to one that automatically corrects internal PCI compliance-related security flaws.

4) Strengthen our defense by adding a Machine Learning-based malicious pattern detection engine.

5) Give the possibility to enterprise customers that don’t have their infrastructure in the cloud at 100%, to be able to maintain PCI compliance at a lower level. There are 2 options here:

5a) Build a box that can be plugged in their data centers, that runs low-level PCI maintenance algorithms.

5b) Sell these algorithms in an IaaS fashion to the companies manufacturing data storage hardware.

6) Repeat this process with other security standards such as HIPAA, GDPR, and others that will emerge in the future.

If you would like to learn more about our startup journey or just cope emotionally with us, please follow us on Twitter.

If you’re an online payments/cybersecurity expert and would like to give us some feedback, please email us at

If you want to learn how your company can maintain PCI compliance in a cost-effective way, please email us at


Simplifying financial fraud protection

Esteban Vargas

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Simplifying financial fraud protection

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