Do you have a Clogged Sales Pipeline?
Manage your sales leads carefully
When your pipes are clogged, you call the plumber.
When your sales pipeline is clogged, who do you call?
You can speak to your sales manager. Maybe he can help you. Or, you could talk to your co-workers and seek their advice.
But at the end of the day, your sales pipeline is your responsibility.
Before I move forward, let’s define a clogged sales pipeline — a pipeline in your CRM (Customer Relationship Management) system where you have too many leads that you are not following up on, or have fallen through the cracks.
This can happen for several reasons. Maybe you are spending too much time attending trade shows and haven’t had time to make follow-up phone calls. Perhaps your sales territory is too large, and you don’t have time to cover it all. Maybe you are receiving too many inbound leads and don’t have time to call them. Whatever the reason, a clogged sales pipeline can hurt your ability to increase sales, which, in turn, means smaller commission checks.
What is the solution?
