Inbound Marketing is not enough

Don’t depend solely on Inbound

Photo by John Matychuk on Unsplash

Inbound marketing, as the name implies, stands in contrast to outbound. TechTarget defines inbound marketing as “a strategy that focuses on attracting customers, or leads, via company-created Internet content.” Examples include subscription-based email marketing, content marketing (blog posts, white papers, etc.), and paid search advertising.