The Worst Sales Advice I’ve Ever Heard

Sales trainers come in all forms, some good, some not so good, and some just downright horrible. I myself have been through my fair share of training seminars, and have heard it all. There was, however, one quote that really stuck out to me, and not in a good way!

“They don’t need to like you; you just need to present your products.”

This is by far and away the worst piece of garbage from a sales trainer I’ve ever heard. And this was something that was taught to me and a room full of people at a training seminar.

Yes, I do agree you need to present your solution, however, its imperative that they like you if you want them to buy. As I’ve said time and time again, people buy off of people that they like. People love to buy, so help them buy.

The relationship aspect of sales is highly undervalued, especially by the sales trainers of the past. Nowadays people have endless options, and they will evaluate them. You need to stand out. You need to deliver. You are selling more than just your product, you need to be selling yourself. That is one thing that CAN make you stand out among the crowd in an over-saturated market. That is an intangible quality that can be taught.

To the typical sales trainer of the past missed that key aspect — Its time to change!

About the Author

Ali is an accomplished Sales Master and Trainer! Starting his career in sales at the tender age of 18, Ali quickly realized that he would have to become better because being terrible at selling was not fun. Since then, Ali has personally closed almost $100 Million in sales for many companies from small local establishments to large multi-national organizations. Since 2012, Ali has taken his passion for closing deals to teaching others how to close deals. Ali firmly believes, there is no such thing as a born salesman; the only things born are baby boys and baby girls! Salespeople are taught. Ali currently lives in Atlanta and travels the country helping companies increase their sales; you can keep up with him at his consulting firm.