Availability Heuristic

How Germany’s “Piss Screens” are helping to reduce drink driving

Availability Heuristic: We heavily weigh decisions and opinions towards information that is easier to recall.

This humble German-engineered device houses a racing game controlled by your powerful stream of urine.

To help reduce drink-driving, TV screens were placed above urinals showing a racing car video game that was controlled by the urinal. The more drunk a person was, the slower the car on the screen travelled. If the person is too drunk the game ends with a crash, prompting them to take a taxi home instead.

The aim here was to make the negative effects of a certain action clear to the individual, and offer a clear, positive alternative. Bringing negative events to our mind just before we’re likely to engage in an undesirable act can be a good behaviour change technique.

This is an extract from my widely acclaimed book, Product Gems: 117 Science Experiments Demonstrating How To Build Products People Love. Get your copy today and join over 1,000 other readers who have purchased this month.