How Germany’s “Piss Screens” are helping to reduce drink driving
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This humble German-engineered device houses a racing game controlled by your powerful stream of urine.
To help reduce drink-driving, TV screens were placed above urinals showing a racing car video game that was controlled by the urinal. The more drunk a person was, the slower the car on the screen travelled. If the person is too drunk the game ends with a crash, prompting them to take a taxi home instead.
The aim here was to make the negative effects of a certain action clear to the individual, and offer a clear, positive alternative. Bringing negative events to our mind just before we’re likely to engage in an undesirable act can be a good behaviour change technique.
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