Product Gems, Now Available On Amazon
117 Science Experiments Demonstrating How To Build Products People Love
A dose of psychology research served in bite-size gems that will help you better understand yourself, your team, and your consumer
A much-needed field guide to the limits of our so-called consciousness. A must-read for product mangers, marketers, salespeople, and your budding interns
How Farmville turned the world into virtual farmers, how Netflix built a billion dollar business on “binge watching”, how organic cotton led to Patagonia equipment being sought-out around the world, and over 100 other examples of the psychology behind the world’s most successful (and unsuccessful) products.
Product Gems distills the latest research on behavioural economics, cognition and consumer psychology into 150 bite-size “gems” that demonstrate the key techniques used by leading companies to build products people love.