How to Keep Competitors Out of Your Best Clients?

Paranoia is good for customer retention and growth

Jill Konrath has a unique way to address this challenge:

She believes, Paranoia is good for customer retention and growth and suggests it is time for some serious negative thinking!

You also need to get sly — like a fox and start thinking like your competitor and ask yourself some tough questions like:

1) What seeds of doubt could you plant about your company?

2) How could you highlight your weaknesses?

3) How could you change the game so you wouldn’t have to compete head on?

4) What could you do to sneak in under your radar screen?

5) Who else might you get involved in the decision?

In the end, it all makes sense.

Read the full article here: www.salesinshots.com/KeepCompetitorsOut

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