Selling the Sales Man

The odds of Selling. (17-Feb-14)

What is interesting about Sales is that, more than people trusting the product, they tend to trust the salesman.

“The success of any sales pitch largely depends on how much the salesman is being sold rather than the product itself.”

Selling is an art, runs in your blood, is unteachable and you can’t buy it!
You either have it in you, or you don’t. Fancy presentations, statistical surveys and any so which IVY’ish learning cannot make you sell. Its the aura and the Gift of Gab in the salesman which sells.

An efficient salesman is never worried about the product market or the competition. They rest their focus on creating the market rather than entering a market. Steve Jobs made Apple capitalize on this behavior which eventually led to the creation of a whole new segment of technology products even though all those were already into existence much before Apple joined the league, but yet, Apple is considered as the father of these technologies and has defined its own play ground and plays at the level much above the other players.

There is a fine distinction between ‘the Man Who can sell and the Man who wants to sell’. Wanting to sell makes you look like a Salesman and bet on the odds, while the Man who can sell never plays the odds, but plays the man being sold.

P.S- If you cannot explain it simply enough, you probably haven’t understood it well enough. And if you can’t understand it simply enough, you will never understand it well enough.