HOW TO BUILD EFFECTIVE CUSTOMER RELATIONSHIPS

In the sales industry the most important component to your success is the relationships you build, and nurture. These relationships will be the difference between your success in sales, or your failure. In this article, we will discuss some key ways to build effective customer relationships.

Why is building and nurturing a relationship with your customer so important for your business? Well, for starters, the customer is the very reason you have a business! Without customers you have no one to provide your product or services to.

So, how do customer relationships drive your business? Simple! It’s all about finding people who believe in your products or services. And when it comes to tracking these people down, you have two choices:

You can do all the leg work yourself and spend lots of money, time, and resources. But that’s like pushing a car uphill. It’s hard, exhausting and beyond time consuming.

There is however a much less painful and possibly more profitable way…

You can create an army to help you push that car up the hill instead. How do you do that? You develop relationships with people who don’t just understand your particular expertise, product or service, but who are excited and buzzing about what you do. You stay connected with them and give them value, and they’ll touch other people who can benefit your business.Powerful relationships don’t just happen from one-time meetings or encounters. Below are a few tactics to do just this:

1. Build that network — it is your sales lifeline: Your network consists of people you already may know. Those friends who never comment on your FaceBook posts but press the like button, a person who holds a conversation way too long in the checkout line, existing customers, etc. This can be an exhaustive list of people so get creative! This network of contacts can turn into customers once you connect with their needs. Listen, ask questions, watch, and communicate often!

2. Communication is a contact sport, so do it early and often. Relationships have a short shelf life. No matter how charming, enthusiastic or persuasive you are, no one will likely remember you from a business card/flyer or a one-time meeting/conversation. One of the biggest mistakes people make is that they fail to follow up. Make the connection memorable through repetition.

3. Text messaging or e-mail marketing will help you stay in contact more often and save time and money. Be brief and be interesting. Build their confidence and trust in you and they will tell the world.

4. Reward loyal customer within your means! When I was a Sales Manager for Sprint Pre-paid Services, I would educate customers about the rewards program that would get them $25 for each referral and I would complete the entry for them. These people were so grateful that they would bring family, friends, and even co-workers to have me sell them a device. Even the smallest rewards go a long way.

5. Loyal customers are your best salespeople. These customers are going to boast and brag about their relationship with you to others. Those people are going to wish they could have the same experience. It is called the Jones-Effect.

People want what other people have, so, you should nurture, and continue building those relationships!

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