DreamTX 20 for Architects

Zayne Turner
Salesforce Architects
5 min readDec 7, 2020

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We’ve reimagined the Dreamforce experience this year by bringing Dreamforce direct to you. We are transforming the best of Dreamforce to help make sense of this work-from-anywhere world that we are all experiencing today, more than ever before.

This post is all about what’s in store for Architects, during a special part of the Dreamforce to You experience, known as DreamTX.

What is DreamTX?

DreamTX is the Dreamforce Trailblazer Experience — four days of learning, created with Trailblazers in mind. We’re bringing demos, luminary sessions and can’t-miss product sessions to you. There will be something for everyone, for every line of business, and every industry. You’ll get to see the power of Customer 360, share pandemic-related work stories, hang out with other Trailblazers, and be entertained by surprise guests.

And mark your calendars for the 4th and final day of DreamTX, happening on December 17th or December 18th, depending on the time zone that works best for you. On December 17th, at 9:00 am PT (5 p.m. GMT) and on December 18th, at 8:30 am IST (2:00 pm AEST), we’ll be broadcasting across five channels: Developer, Architect, Admin, Ecosystem and Learning & Community. You can also visit the virtual expo to watch a demo, ask questions of our experts, or attend Circles of Success and learn from other Salesforce professionals.

The Architect channel is all about what you need to know now to guide your teams and customers through change. At DreamTX, we’re taking a special look at updates to Architect certifications, and how you can get started skilling up for the most in-demand role in the Salesforce ecosystem and sharing some major announcements for Architects.

Let’s look at what’s in store.

Your Guide to the Architect Channel

Trailhead Main Show
Learn about the latest innovation on the Salesforce Platform to go digital fast, scale with confidence and empower everyone. See new products in action, get a sneak peek at what’s coming, and hear from inspiring Trailblazers.

Develop Your Architect Mindset
Learning how to think like architect is a fundamental part of the architect journey. No matter what type of architect you aspire to become, here are some habits that can help you along the way. We’ll talk about short-term and long-term plans and how to navigate your learning journey.

Fueling Architect Success: A Multi-Cloud Journey
Architect Success is Customer Success. Architects play a critical role helping customers realize their digital transformation goals. Join us to learn more about the Architect Success Program, “designed by architects for architects” A program focused on enabling, engaging and empowering Architects with new architects career paths, multi-cloud learning (B2C & B2B) & credentials.

An Architect’s Decision Guide to Migrating Changes
Release Management, ALM, DevOps — if these concepts resonate with you, this episode is for you. Join us as we explore DevOps on the Salesforce Platform from an Architect’s point of view. We’ll address the most challenging change management and migration questions — from wrangling permissions to tracking metadata changes, to simply using environments to their fullest potential. You’ll walk away with a better understanding on how to approach change so you can deliver higher quality apps and features faster, and with less effort.

Grow Your Career: Become a Solution Architect
More than ever, Salesforce admins, developers, and architects serve as multipliers, generating value for their companies by bridging the gap between business requirements and technology. Salesforce is expanding the Architect community with our new B2C Solution Architect Certification. Take the first step in your Architect journey and join us to learn how your communication, leadership, and Salesforce skills can place you on the path to becoming a B2C Solution Architect today.

Navigate Your Technical Architect Journey
Join us to learn how to navigate a path towards Technical Architect credentials. We will review the key milestones and the new resources and offerings available to help you achieve success while working virtually.

Architect Sneak Peeks
Join Principal Architect Evangelist Marc Braga and Zayne Turner, Director of Architect Relations for a whirlwind episode full of announcements and resources that we can’t wait for you to use every day.

We’re particularly excited for the Sneak Peeks — you do not want to miss it!

Ask the Experts Live

Salesforce Architects hold the most in-demand roles in the ecosystem. What are the career paths for architects? What career path is right for you? What’s changed about architect certifications, and what’s the best way to get started? Get your questions answered live at one of our Ask the Experts sessions, broadcasting live on December 17th and December 18th.

Marc Braga will be your host for both lively sessions, and he’ll be joined by a stellar line up of experts, including:

  • Gemma Blezard, CEO & Solution Architect at The Architect Club, Founder of Ladies Be Architects
  • Richard Enojas, Co-Founder and Salesforce CTA at Mav3rik
  • Sergey Erlikh, Solution Architect at Waeg, Salesforce MVP
  • Anna Loughnan, CRM Product Lead at Ministry of Health, Salesforce MVP
  • Nia Samady, VP, Partner Success at Salesforce
  • Kristen Bühler, Global Director, Technical Architect Program at Salesforce

Other Channels At a Glance

If this isn’t enough, you can also dive into four other channels broadcasting alongside the Architect channel. Let’s take a quick look at what else you can look forward to:

Developer Channel
Learn about flexible developer experiences, how to integrate systems fast, and increase your productivity. Get a glimpse into how we’re building the future, straight from product experts and advocates.

Admin Channel
Hear from your favorite product managers, sharing the latest innovations on the platform for #AwesomeAdmins. We’re going to innovate faster with automation, drive insight through analytics, maximize adoption of new features, and build a single source of truth.

Partner Channel
This channel is all about Partners. Join us for technical demos, roadmap insights, and actionable tips to take your Salesforce expertise to the next level.

Learning & Community Channel
Join this channel to connect with your friends to swap insights, ideas and tips to grow our very own Ohana into a safer and brilliant space.

What You Can Do Now

  • Register for DreamTX
  • Add the Architect Channel episodes to your DreamTX agenda.
  • Use this form to submit your questions for Ask the Experts!

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Zayne Turner
Salesforce Architects

Architect Relations at Salesforce. Words, thoughts, opinions wholly mine.