Understanding the Different Salesforce Integrations

SELÇUK GÖKTAŞ
Salesforce Hub
Published in
2 min readJan 19, 2023

Understanding the Different Salesforce Integrations.Businesses today are increasingly reliant on cloud technology to store and manage their data, which has resulted in countless integration solutions for Salesforce. From sharing and transferring information to external databases to customizing general business processes to meet specific needs, there is an integration that can help streamline your business. Here’s a quick primer on the three types of Salesforce Integrations and how they might help your business.

  1. Point-to-Point Integrations. Point-to-point integrations are single-flow data transfer connections between two systems or applications. This type of integration typically involves a single action, such as transferring data from Salesforce to an external system or sending alerts to notify when record updates occur. Point-to-point integrations are a great way to quickly achieve efficient data movement.
  2. Batch/Scheduled Data Integrations. Batch or scheduled data integrations allow for bulk transfers of data from Salesforce to an external system. Batch integrations are great for moving large amounts of data from one system to another with minimal effort, and can be scheduled to run automatically at certain intervals. This type of integration is often used for creating complex backups or for moving data from old systems to new ones.
  3. Custom Integrations. Custom integrations are the most advanced type of integration available with Salesforce. This type of integration provides a deep connectivity between two or more systems, allowing for data to transfer in both directions and offering a range of programming options. Custom integrations enable sophisticated logic and business process customizations, allowing your business to build out complex solutions to specific objectives. Companies can rebuild entire processes using custom integrations, such as automating the booking process for external resources or customizing API calls between Salesforce and external databases.

Salesforce integrations are powerful tools that can be used to improve efficiency, streamline business processes, and maximize data integrity. When deciding on the type of integration your business needs, consider the goals you need to achieve and the scope of the integration. Point-to-point integrations are great for simple, single-flow transfers, while batch and scheduled integrations offer bulk data movement with minimal effort. And for more complex solutions, custom integrations provide the most flexibility by allowing for complex logic and business process customizations. By understanding the different types of integrations available, businesses can utilize the best solutions to suit their needs.

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SELÇUK GÖKTAŞ
Salesforce Hub

Salesforce 8x Certified Developer | Salesforce Consultant | Salesforce ISV Partner