Elevate Your Mobile Strategy

By Megan Collins, Mobile Product Specialist, Salesforce Marketing Cloud

It’s no surprise that mobile and social channels are key components in any successful marketing strategy. To stay on top, marketers must embrace mobile technology and marketing innovation among competitors and inventive brands like Amazon and Uber. Your customer’s journey is now mobile, and you need to meet them wherever they are and on whatever device they are using. According to Salesforce Marketing Cloud’s 2015 State of Marketing Report, 23 % of marketers don’t know which devices customers are using to access email. Yet we know that consumers spend an average of three hours on a mobile device every day.

As we discovered in our latest thought leadership Mobile eBook, brands can’t assume that customers already know how to engage on mobile. Instead, it’s important to use your marketing strategy to make it clear to your audience that they will benefit from engaging with your brand on mobile. Using this strategy, First Midwest Bank surpassed their goals with 35,000 new mobile clients in three months with nearly 10% tracked back to an SMS opt-in. Salesforce Marketing Cloud Mobile is here to assist you on your 1-to-1 customer journeys with inspired products and features. Have a look at some of these features!

  • Use MobileConnect to create alerts, app download campaigns, and surveys with SMS and MMS programs across the globe
  • Interact directly with consumers through push messages on both iOS and Android.
  • Connect on consumer’s favorite messaging apps by sending personalized announcements and offers through GroupConnect.
  • Ensure consumers get the information they care about through geo-fencing. You can even use beacons to send offers based on their location in a store.

With all of these methods to engage your customer, it is crucial to use management system that organizes your sends to ensure they are targeted to the right customer at the right time. Salesforce Marketing Cloud uses its best in class channels to plan, personalize, and optimize each interaction across every channel and device.

Have you thought about adding mobile to your marketing strategy? If you are already implementing a mobile strategy, are you sending consistent messages across all channels? Are you using multiple providers to create and send content? Are you building a single view of your customer? Imagine the ability to create 1-to-1 journeys and orchestrated marketing plans by leveraging cross channel data with best in class product channels. Now you can make this a reality with Salesforce Marketing Cloud. Get ready to take your marketing to the next level!

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