The Dawn of the Digital Marketer is Here: #CNX15 Opening Keynote Takeaways

By Jen Wetzel


Scott McCorkle, CEO of Salesforce Marketing Cloud, took to the keynote stage this morning to kick off the second day of Salesforce Connections. With customer guests, Salesforce executives, and a surprise performance from Elle King, it was the biggest moment of the digital marketing event of the year yet. Our overall takeaway? Welcome to the Digital Evolution!

Connect with your customers

“Put the customer at the center of your strategy”

Following the evolution of Marketing Cloud from acquisitions and business focus, to product creation and landmark technology, one thing has remained the same: Keep your customers at the center of your strategy. And today, building relationships with your customers has never been more important. With the power of Journey Builder, integrated and personalized communication across touchpoints, and continued advances in advertising planning, a cohesive and effective customer journey is well within reach. Excited? So are we.

Hear our stories:

“Be a model for 1:1 personalization”

We heard from some of our all-star clients to demo products including Active Audiences, Journey Builder, Social Studio, and Predictive Intelligence. Hearing client stories from McDonald’s, Room & Board, Precor, Alex and Ani, and Mattel, it’s apparent that the successful brand strategy is the alignment of marketing tools to maximize customer care instead of a revenue spotlight. Our customers are looking in the right direction with the help of Marketing Cloud, creating and implementing a customer-focused strategy to create brand advocates and loyalty that can be nurtured over time.

Change the game

“Your most powerful voice as a marketer is the voice of your customer”

Changing the customer experience to a 1:1 model is easier than ever before with innovative products that optimize the marketing workflow with each interaction. Some of our favorite product announcements in our opening keynote include the next generation of Journey Builder, synchronizing advertising with the newest model of Active Audiences, and the latest in Email innovation with a focus on customer trust and the emphasis on the Salesforce model of being “True to the Core.” Look out for the product launches to help enhance your marketing strategy.

The biggest takeaway from Salesforce Connections? Enter the era of the connected customer experience.

Enjoyed the opening keynote? Let us know your favorite part and stay tuned for the rest of the digital marketing event of the year.

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