A Designer’s Guide to Dreamforce ’23

Whether you’re in person or online, don’t miss all the places design is showing up at the AI event of the year.

There’s something amazing about design at Dreamforce ’23. Now, it’s everywhere. You’ll see design on the big, broadcast stages (True to the Core & Developer Keynote); the theater sessions and workshops (over 70+ tagged with design); and the Trailblazer Quest Map (Camp Design). It’s everywhere because it’s for everyone. A range of roles continue to come together in the Design Trailblazer Community and this guide is for them all. Let’s go!

Tuning into the livestream? Check out the Salesforce+ schedule for 72 hours of live broadcast and 120+ on-demand episodes available the week after.

Designers unite

If you’re wondering how to design for user success in an AI world, then head to Camp Design. Make your way to the back of Trailblazer Forest and find us across from Developer Grove and next to Architect Vista. We’ve got you covered. Learn next-gen UX skills such as prompt design and workflow upgrades such as Figma to code. Plus, dig into best practices that keep your designs compliant and on brand. Our experts bring you up to speed from style components using LDS styling hooks and the Salesforce Color System to color contrast guidelines that meet WCAG 2.1 and beyond.

At Camp Design, Trailblazers will learn:

• How to develop from Figma to Lightning Web Components (LWC)
• What the principles are behind prompt design
• Why a human-in-the-loop matters in common AI use cases
• Where styling hooks come in handy and how to customize them according to the new Salesforce color accessibility guidelines

We’ve got fun stickers and swag, and an opportunity to be a part of our social media launch. Play along and get a custom fortune cookie and a chance to win a certification voucher. It could be the ticket to a UX Designer certification or Strategy Designer certification. Camp Design is also part of the “Get Hands On” Quest, so don’t forget to get your stamp.

Build your agenda

There are more than 70 sessions tagged with design. We can help you curate your three-day plan and it’s easy with Agenda Builder. Remember to make it to sessions with Salesforce Chief Design Officer Kat Holmes to learn how our product design teams are thinking about AI and usability.

Kat Holmes, Salesforce Chief Design Officer

TUESDAY SEPT 12

9:30 a.m.–9:50 a.m. PDT

Me and My AI Sidekick: How My Workflow Has Changed Forever

If you’re not augmenting your own workflow, you might already be falling behind. Join us to find out how leaders, innovators, and creatives are hacking their jobs with AI. (Moscone West, Trailblazer Forest, Redwood Theater) *Add to agenda

• Sharlene King, Innovation Consultant, Salesforce
• Itai Asseo, Head of Creative & Tech Studio, Salesforce

(Miss it? Session repeats in the same location on Thursday Sept 14 at 9:30am)

1:00 p.m.–2:00 p.m. PDT

Design Trusted Relationships with Your Data

In this workshop, enhance your customer experience by creating and mapping data-driven use cases across your customer journey. Sessions are first come, first seated: Space is limited. Required equipment: Please bring your own computer/device. (Moscone West, Level 2, Data Cloud Workshops) *Add to agenda

• Jamin Hall, Sr. Director, Product Design, Data Cloud, Salesforce
• Sean Mulholland, Cross-Cloud Design Lead, Salesforce

3:30 p.m.–4:30 p.m. PDT

Automation for Everyone: From Getting Started to Using AI

Learn how Flow helps everyone — from novices to experts — transform their business and make it more efficient. We’ll talk about hyperautomation, how to automate your processes, and generative AI. Please bring your own computer/device. (Moscone South, Lodge Village, IT Workshops) *Add to agenda

• Joyce Kakariyil Paul, Principal: Research & Insights, Salesforce
• Laurel Knell, Director of User Experience, Salesforce Flow, Salesforce

(Miss it? Session repeats in the same location on Wednesday Sept 13 at 4:00 p.m. PDT)

4:00 p.m.–4:20 p.m. PDT

Designing the 5-Star Partner Solution

Leveraging the design thinking approach, learn tips and tricks to nail the ultimate user experience, and ensure 5-star reviews on AppExchange. (Marriott, Yerba Buena Level, Success Theater) *Add to agenda

• Ashlyn Watters, Product Design Architect, Salesforce
• Charlie Gleason, User Interface / User Experience Lead, Salesforce

(Miss it? Session repeats in the same location on Wednesday Sept 13 at 2:30 p.m. PDT)

4:00 p.m.–4:40 p.m. PDT

Next-Gen AI: Rethinking UX Practices for Maximum Impact

Want to build successful AI experiences? Learn how UX skills can help you design trustworthy and user-friendly AI systems that deliver for your customer. (Moscone West, Level 2, Room 2018) *Add to agenda

• Anubha Dubey, Sr. Manager, UX/UI, Salesforce
• Nancy Niu, Sr. Product Designer, Design Systems, Salesforce

WEDNESDAY SEPT 13

9:30 a.m.–10:10 a.m. PDT

Implementing Generative AI for Equity, Ethics, and Inclusion

Explore our protocol for integrating inclusivity into our generative AI products and user experiences through user research. Discuss how you might put this protocol to work transforming your business. (Moscone West, Level 2, Room 2012) *Add to agenda

• Kris Woolery, Director of Inclusive Design, Salesforce
• Emily Witt, Research & Insights Director, Ethical & Inclusive Product, Salesforce, Salesforce

10:00 a.m.–10:20 a.m. PDT

3 Tips for Trusted AI Experiences

Get tips for trusted AI success with prompt templates, the AI gateway, and design principles. (Moscone West, Trailblazer Forest, Redwood Theater) *Add to agenda

• Kat Holmes, EVP, Chief Design Officer, Salesforce
• Sarah Flamion, Research Architect, Salesforce

11:00 a.m.–11:20 a.m. PDT

7 Tips for Getting Started with Prompt Design

Learn how you can start designing better prompts and have fun while doing it. Prompt Studio is an interactive, low-code tool to create, test, and play with prompt templates. (Moscone West, Trailblazer Forest, Redwood Theater) *Add to agenda

• Cassandra Funk, UX Architect, Salesforce
• Brady Sammons, Principal Product Designer, Salesforce

(Miss it? Session repeats on Thursday Sept 14 at 1:00 p.m. PDT in Olympic Theater/Level 2 and after Dreamforce on Salesforce+)

4:30 p.m.–4:50 p.m. PDT

Align Design: How Principled Design Drives Sales Cloud

Learn how principled design helps align stakeholders early in product development, builds trust with customers, and drives thoughtful development with less technical debt and rework in Sales Cloud. (Moscone South, Campground, Theater Four) *Add to agenda

• Kristen House, VP of Sales & Commerce Cloud UX, Salesforce

THURSDAY SEPT 14

9:30 a.m–10:10 a.m. PDT

Using AI for Design-Led Discovery and Driving User Adoption

Want to accelerate the adoption of your solutions? Learn how generative AI can assist the design process, predict user behavior, and make your next project more impactful. (Moscone West, Level 3, Room 3018) *Add to agenda

• Kasia Kraszewska, Salesforce Designer, PwC
• Katka Vokrinkova, Salesforce Designer, PwC

11:30 a.m.–12:30 p.m. PDT

True to the Core Customer Forum

Join Co-founder and CTO Parker Harris for the annual True to the Core customer forum. Hear product leaders share highlights from our product roadmap and answer your questions live. (Moscone West, Level 3, Keynote Room) *Add to agenda

• Kat Holmes, EVP, Chief Design Officer, Salesforce
• Alice Steinglass, EVP/GM, Platform, Salesforce
• Patrick Stokes, EVP, Product & Industries Marketing, Salesforce
• Khushwant Singh, SVP, Product Management, Experience Services, Salesforce
• Parker Harris, Co-Founder and CTO, Salesforce
• Srinivas Tallapragada, President and Chief Engineering Officer, Salesforce

1:00 p.m.–1:20 p.m. PDT

Drive Customer Success Using AI and Experience Design

Embrace the future. Combine the power of AI with user experience to drive innovation and maintain a competitive edge. Gain insight into implementing AI responsibly on products built on Salesforce. (Moscone West, Trailblazer Forest, Redwood Theater) *Add to agenda

• Alisha Mahajan, Lead Product Designer, Sage

1:30 p.m.–2:20 p.m. PDT

Developer Keynote: The Future of Development

Join President and Chief Engineering Officer Srini Tallapragada and guests to learn about the future of development at Salesforce. (Moscone West, Level 2, Keynote Room) *Add to agenda

• Kat Holmes, EVP, Chief Design Officer, Salesforce
• Adam White, Senior Product Manager, Salesforce
• Chris Peterson, Senior Director, Product Management, Salesforce
• Avanthika Ramesh, Senior Manager, Product Management, Salesforce
• Stephan Chandler-Garcia, Director, Strategic Content, Salesforce
• Alba Rivas, Principal Developer Advocate, Salesforce
• Srinivas Tallapragada, President and Chief Engineering Officer, Salesforce

1:30 p.m.–2:10 p.m. PDT

Power Up Your Salesforce Career with Design and AI

Wondering how AI tools can help you skill up or launch your career in design? Get tips on how to unleash your inner design Trailblazer and how to be competitive in the Salesforce ecosystem. (Moscone West, Level 2, Room 2004) *Add to agenda

• Pallavi Agarwal, CEO & Founder, Kander Consult
• Jason Kobs, Digital Platform Design Director, Accenture Federal Services

We can’t wait to see all the #DreamDesigners in San Francisco soon.

Salesforce Design is dedicated to elevating design and advocating for its power to create trusted relationships with users, customers, partners, and the community. We share knowledge and best practices that build social and business value. Join our Design Trailblazers community or become a certified UX designer or certified strategy designer.