Your Trail Guide to Design at Dreamforce 2019
Dreamforce is right around the corner! To help Trailblazers like you, all of us at Salesforce Experience — an initiative dedicated to evangelizing design and deepening relationships across the customer journey — have rounded up all the can’t-miss sessions, activations, and keynotes.
Use this Design at Dreamforce Trail Guide to find your way to:
- Informative sessions from our Experience Design team experts, on how they build lasting relationships with customer-centric experiences
- Best practices and fresh insights from our User Experience design and research teams — covering topics from AI to accessibility, mobile design to persona-driven design, and more
- Enlightening talks on how design thinking can fuel new ways of working and generating ideas, from our Office of Innovation
- Trailblazing case studies of Salesforce customers and partners leveraging design practices to transform their customer experiences and, in turn, their businesses
- Access to our @salesforceux twitter feed so you can stay up to date on the latest news throughout the week
Curious about these design teams? We’ll introduce them a bit further down.
Salesforce believes that good design equals customer success. We’ve seen how it connects stakeholders and grows trust. Our thought leaders are looking forward to sharing what we’ve learned with you at Dreamforce. We’re confident you’ll discover many great insights to take back to your teams.
Design Is For Every Trailblazer
Big ideas can come from anywhere. That’s why Salesforce encourages everyone to take an active part in building great experiences — by creating tools, processes, and methods that enable the entire team to design, rather than just a specialized few. It’s about design, not designers.
This guide uses the term “design” generally. All of its content is applicable to anyone who uses design thinking or human-centered methodologies to work differently, inspire others, and build experiences inside the Salesforce Ecosystem.
Whether you’re an administrator leveling up with research and design best practices or a developer looking to enhance your skills using the Salesforce Lightning Design System; whether you’re a design professional creating Salesforce solutions or a product manager co-creating experiences; whether you’re an executive brushing up on a shared language and understanding of design thinking or just curious how Salesforce collaborates with stakeholders to develop the best customer experiences — this Trail Guide is for you!
At Dreamforce 2019, your design trek will include lots of co-creative, problem-solving content and all the tools, education, thought leadership, and methodologies you’ll need to get the most out of your teams, services, and products. Be prepared to get your trail steps in!
Four days of design content!
Choose from more than 50 sessions presented by designers, researchers, strategists, and innovators from across the Salesforce User Experience, Ignite, and Experience Design teams — plus inspiring case studies from customers and partners. The below is just a sampling of what Design at Dreamforce has to offer.
TIP: Be sure to check the Agenda Builder for the most up-to-date locations and times.
Tuesday, November 19
- Build Advocates Through World-Class Customer Experiences Like Jimi Hendrix — Samantha Goldman and Cliff Seal
Tuesday, November 19, 8:30–9:10 AM (Palace Hotel, Ralston Room) - How to Scale New Ways of Working — Laura Hyde Page and Nina Ziebarth-Pavlovich
Tuesday, November 19, 1–1:40 PM (Metreon AMC Theatres, Level 3, Theater 12) - Human-Centered Experience and Persona Driven Design with Community Cloud — MJ Charmani and Rick Gaetano
Tuesday, November 19, 1:30–1:50 PM (Palace Hotel, Discovery Theater) - 5 Tips for Creating Customer-Centric Experiences — Jennifer Ridge
Tuesday, November 19, 2:30–2:50 PM (Moscone South, Campground, Theater 3)
Wednesday, November 20
- Alignment is Magic! Get a Shared Understanding via Design Thinking — Cheryn Flanagan and Jennifer Ridge
Wednesday, November 20, 8–9 AM (City View at Metreon, Level 4 | Glinda’s Grove) - Experience in Everything: The Future of Business Design — Paul Papas
Wednesday, November 20, 10–11 AM (Yerba Buena Center for the Arts, Yerba Buena Forum) - Impact Labs Design Sprint: Design Thinking for Social Impact — Amy Guterman, Tyler Woebkenberg, and Greg Perlstein
Wednesday, November 20, 10–11 AM (Westin St. Francis, Tower Salon B) - Design for Productivity, the User-Friendly Way — Azalea Irani and
Emily Witt
Wednesday, November 20, 10:30–10:50 AM (Moscone West, Admin Theater) - Designing Standard Systems — Brandon Ferrua and Stephanie Rewis
Wednesday, November 20, 11:30 AM–12:10 PM (Moscone West, Room 2020) - Salesforce’s Innovation Secret: Empowerment — Ambika Vohra
Wednesday, November 20, 12–12:20 PM (Moscone West, Architect Theater) - 7 Principles of Design Admins Should Practice — Anshul Joshi and Anne Parsons
Wednesday, November 20, 1:30–2:10 PM (Moscone West, Room 2002) - Design Thinking For Architects — Karishma Lalwani and Doina Popa
Wednesday, November 20, 2–2:50 PM (Moscone West, Architect Vista Blueprint Discussions) - Designing Workspaces to Foster a Culture of Innovation — Matthew Buecher and Nadeem Haidary
Wednesday, November 20, 4:30–5:10 PM (Metreon AMC Theatres, Level 3, Theater 12) - Using Human Centered Design to Achieve Rapid Innovation — Tim Crumpler and Paul Mais
Wednesday, November 20, 5:30–6:10 PM (Metreon AMC Theatres, Level 3 | Theater 14)
Thursday, November 21
- Improving Designs Using Data Science — Alan Ross and David Woodward
Thursday, November 21, 9:30–9:50 AM (Moscone West, Einstein’s Theater) - Design Thinking for a Better User Experience with Einstein Analytics — JD Vogt, Andy Woodfield, and Jason Winters
Thursday, November 21, 12–12:40 PM (Marriott Marquis, Yerba Buena Salon 7) - 5 Tips for Creating Customer-Centric Experiences — Jennifer Ridge
Thursday, November 21, 12:30–12:50 PM (City View at Metreon, Level 4, Yellow Brick Road Theater) - Einstein Designer — Powered by Deep Learning UX — Sönke Rohde and Owen Schoppe
Thursday, November 21, 1:30–1:50 PM (Moscone West, Einstein’s Theater) - Design Your App’s User Engagement and Onboarding Experience — Adam Doti
Thursday, November 21, 2–2:20 PM (Moscone West, Surfside Theater) - Impact Labs Design Sprint: Design Thinking for Social Impact — Chantal Gagnon, Amy Guterman, Greg Perlstein, and Tyler Woebkenberg
Thursday, November 21, 2–3 PM (Westin St. Francis, Tower Salon B) - Alignment is Magic! Get a Shared Understanding via Design Thinking — Cheryn Flanagan, and Jennifer Ridge
Thursday, November 21, 4:30–5:30 PM (City View at Metreon, Level 4 | Glinda’s Grove) - Build Better Apps Faster Using Models — Tim Sheiner Thursday, November 21, 4:30 — 5:10 PM (Moscone West, Room 2002)
Friday, November 22
- Master the Fundamentals of Mobile Design — David Klein
Friday, November 22, 8:30–8:50 AM (Moscone West, Developer Theater) - Improving Product Experience through Motion Design at Salesforce and Beyond! — Doug Molidor and Pavithra Ramamurthy
Friday, November 22, 8:30–8:50 AM (Moscone West, Surfside Theater) - Design It Like You Use It: Your Salesforce Homepage Strategy —
Chris Bill and Steve Goforth
Friday, November 22, 12:30–12:50 PM (Moscone West, Admin Theater)
- Film as a Platform for Change and a Force for Good — Karim Amer & Cheryl McDonough
Come be inspired by the producers and directors of “The Great Hack” and “Parkland Rising,” members of a community of filmmakers who not only tell transformative stories but spark movements. Join us to learn from some of today’s most accomplished creatives, with a focus on shifting perspectives of global consequence.
Tuesday, November 19, 4:15 PM–5 PM (Yerba Buena Center for the Arts, Keynote Stage) - IT Visionaries: Disruptive Tech Trends for 2025 and Beyond — Peter Schwartz
Salesforce Futurist Peter Schwartz will share the technology trends shaping the future of business.
Thursday, November 21, 2–2:40 PM (Marriott Marquis, Yerba Buena Salon 7) - Future of Digital Transformation: Moving from Discovery to Delivery — Dame Vivian Hunt, Alan Murray, Michael E. Kassan, and Jim Whitehurst
Organizations are moving past the exploration phase of their digital transformation initiatives, using new technologies to drive innovation, reinvent business models, democratize access to resources, and collaborate in newly formed digital economies. Join our panel of CEOs as they discuss leadership’s role in managing change through the market and technological shifts that are hallmarks of our digital age.
Thursday, November 21, 4:45–5:30 PM (Yerba Buena Center for the Arts, Keynote Stage)
Be sure to check out all the Design Thinking and User Experience sessions at Dreamforce. To list all design-related sessions in the Agenda Builder, just search for “design.”
Want more from the Office of Innovation and Ignite? Download the Office of Innovation Dreamforce Trailmap (213kb PDF).
Get hands on in the Camp Design Campground
Location: Moscone West, Trailhead Zone. Salesforce’s UX researchers and designers invite you to join us at Camp Design, where we’ll facilitate four engaging activations that introduce the fundamentals of design thinking, to help you bring Salesforce to life.
- At the Rapid Prototyping station, bring your idea to life by brainstorming, ideating, and sketching with a Salesforce product designer. Share your idea and browse other Trailblazers’ ideas on our Gallery Wall.
- Don’t pass up the Design for Everyone station, where you can learn about product accessibility principles and how to bring them back to your company. Design for Everyone is also part of a campus-wide Accessibility Journey. Attendees who visit every A11Y-related area at DF19 win an Astro plushie. For more, check out Your Guide to Accessibility at Dreamforce ‘19.
- Learn the basics of leveraging clicks, not code, to set up custom Salesforce pages at the Lightning App Builder hands-on station.
- Shape the future of Salesforce at the Research Wall. Discuss product enhancements, answer a daily challenge question, and sign up for our User Research Program.
We look forward to seeing you down at Camp Design. Keep an eye out for the event staff in the coral-colored Salesforce Experience t-shirts.
The learning doesn’t stop here — be sure to scan the QR Code before you go, for a link to the Camp Design — Dreamforce 2019 Trailmix on Trailhead, featuring a curated series of Camp Design design-related offerings.
And don’t forget to pick up the new Trailhead Designer character stickers, available only from Camp Design at Dreamforce!
Salesforce Design
This guide is brought to you by the design teams at Salesforce: Marketing, Innovation, Experience Design Services, and Product Design. Together, we share ideas, inspire our peers, and push each other to lead the way in creating experiences that strengthen our relationships with our customers. What’s more, we’re giving Trailblazers these tools they need to strengthen their relationships with their own customers. We are empowering Trailblazers to be the catalyst of innovation, to think differently about their companies and enhance their employee’s and customer’s experience.
User Experience and Design
The Salesforce User Experience teams responsible for the research and design of our products will be sharing tips, insights, and best practices to help you deliver more intuitive, engaging, and empowering user experiences. If you’re a design practitioner or just design process-curious, be sure to check out all the product user experience sessions on the Dreamforce Agenda Builder.
Office of Innovation and Ignite
Salesforce’s Office of Innovation is known to inspire strategic transformation in organizations, guided by design thinking practices. Seeking to expand your mind? Check out the Office’s cutting-edge sessions — all happening in the Customer Success Lodge at the Metreon’s Cityview. Click here to learn more about Salesforce Ignite and how the Ignite team can help you and your team start working differently.
Experience Design
World-class researchers, designers, and front-end developers who are experts in creating insight-driven experiences on the Salesforce Platform: Learn about Envision Engagements and how Success Cloud can help you reach your goals.
Design your Dreamforce experience with these additional tools.
See what we did there?
As you can see, Dreamforce 2019 features an extensive range of design-related offerings. Use the Design Thinking and User Experience theme tags in your Dreamforce App to add these and more awesome experiences to your Agenda Builder.
Don’t have the Dreamforce App? Search for “Salesforce Events” in the App Store (iOS) or Google Play (Android). You may also visit these links: Apple iTunes | Google Play.
Don’t forget to keep an eye on our Salesforce UX Twitter feed for updates throughout the week! And subscribe to Salesforce Experience on Medium.
Continue your design learning journey on Trailhead — take the Design at Salesforce Trailmix.
Bookmark Salesforce Lightning Design System, home of the resources you need to create user interfaces consistent with the Salesforce Lightning principles, design language, and best practices.
Can’t make it to Dreamforce? We’ve got you covered. Tune into Salesforce LIVE to stream programming directly to you.
Good design also leads to Dreamforce success. Read how we bring stakeholders together to ensure each Dreamforce is better than the last. Click here for “How Dreamforce Get Made” by Nick Johnson.
Special thanks to Elizabeth Miller, Madeline Davis, Justine McLoughlin, Alan Weibel, John Calhoun, Lisa Gluskin Stonestreet, and Brian Marabello for their help with this roundup of Design at Dreamforce 2019!
