Your Trail Guide to Design at Dreamforce 2019

Adam Doti
Adam Doti
Nov 15, 2019 · 10 min read
Design at Dreamforce
Design at Dreamforce

Dreamforce is right around the corner! To help Trailblazers like you, all of us at Salesforce Experience — an initiative dedicated to evangelizing design and deepening relationships across the customer journey — have rounded up all the can’t-miss sessions, activations, and keynotes.

Use this Design at Dreamforce Trail Guide to find your way to:

  • Informative sessions from our Experience Design team experts, on how they build lasting relationships with customer-centric experiences
  • Best practices and fresh insights from our User Experience design and research teams — covering topics from AI to accessibility, mobile design to persona-driven design, and more
  • Enlightening talks on how design thinking can fuel new ways of working and generating ideas, from our Office of Innovation
  • Trailblazing case studies of Salesforce customers and partners leveraging design practices to transform their customer experiences and, in turn, their businesses
  • Access to our @salesforceux twitter feed so you can stay up to date on the latest news throughout the week

Curious about these design teams? We’ll introduce them a bit further down.

Salesforce believes that good design equals customer success. We’ve seen how it connects stakeholders and grows trust. Our thought leaders are looking forward to sharing what we’ve learned with you at Dreamforce. We’re confident you’ll discover many great insights to take back to your teams.

Sketches of Astro.
Sketches of Astro.

Big ideas can come from anywhere. That’s why Salesforce encourages everyone to take an active part in building great experiences — by creating tools, processes, and methods that enable the entire team to design, rather than just a specialized few. It’s about design, not designers.

This guide uses the term “design” generally. All of its content is applicable to anyone who uses design thinking or human-centered methodologies to work differently, inspire others, and build experiences inside the Salesforce Ecosystem.

Whether you’re an administrator leveling up with research and design best practices or a developer looking to enhance your skills using the Salesforce Lightning Design System; whether you’re a design professional creating Salesforce solutions or a product manager co-creating experiences; whether you’re an executive brushing up on a shared language and understanding of design thinking or just curious how Salesforce collaborates with stakeholders to develop the best customer experiences — this Trail Guide is for you!

At Dreamforce 2019, your design trek will include lots of co-creative, problem-solving content and all the tools, education, thought leadership, and methodologies you’ll need to get the most out of your teams, services, and products. Be prepared to get your trail steps in!

Theatre and Breakout Sessions
Theatre and Breakout Sessions

Choose from more than 50 sessions presented by designers, researchers, strategists, and innovators from across the Salesforce User Experience, Ignite, and Experience Design teams — plus inspiring case studies from customers and partners. The below is just a sampling of what Design at Dreamforce has to offer.

Map of Dreamforce
Map of Dreamforce
Want to meet our product designers and researchers? You can find them at Camp Design. You can find the Office of Innovation’s Ignite team at the Customer Success Lodge in Cityview. Download the Dreamforce Campus map here.

TIP: Be sure to check the Agenda Builder for the most up-to-date locations and times.

Keynotes Banner
Keynotes Banner

Be sure to check out all the Design Thinking and User Experience sessions at Dreamforce. To list all design-related sessions in the Agenda Builder, just search for “design.”

Want more from the Office of Innovation and Ignite? Download the Office of Innovation Dreamforce Trailmap (213kb PDF).

Image for post
Image for post
The Office of Innovation Trailmap. Download the PDF here.
Camp Design Banner
Camp Design Banner

Location: Moscone West, Trailhead Zone. Salesforce’s UX researchers and designers invite you to join us at Camp Design, where we’ll facilitate four engaging activations that introduce the fundamentals of design thinking, to help you bring Salesforce to life.

Camp Design photo.
Camp Design photo.
Product research and design will be on hand to co-create the future of Salesforce with you.
  • At the Rapid Prototyping station, bring your idea to life by brainstorming, ideating, and sketching with a Salesforce product designer. Share your idea and browse other Trailblazers’ ideas on our Gallery Wall.
  • Don’t pass up the Design for Everyone station, where you can learn about product accessibility principles and how to bring them back to your company. Design for Everyone is also part of a campus-wide Accessibility Journey. Attendees who visit every A11Y-related area at DF19 win an Astro plushie. For more, check out Your Guide to Accessibility at Dreamforce ‘19.
  • Learn the basics of leveraging clicks, not code, to set up custom Salesforce pages at the Lightning App Builder hands-on station.
  • Shape the future of Salesforce at the Research Wall. Discuss product enhancements, answer a daily challenge question, and sign up for our User Research Program.

We look forward to seeing you down at Camp Design. Keep an eye out for the event staff in the coral-colored Salesforce Experience t-shirts.

Image of a t shirt.
Image of a t shirt.

The learning doesn’t stop here — be sure to scan the QR Code before you go, for a link to the Camp Design — Dreamforce 2019 Trailmix on Trailhead, featuring a curated series of Camp Design design-related offerings.

Camp Design — Dreamforce 2019 Trailmix tile.
Camp Design — Dreamforce 2019 Trailmix tile.
Take the Camp Design — Dreamforce 2019 Tralmix

And don’t forget to pick up the new Trailhead Designer character stickers, available only from Camp Design at Dreamforce!

Trailhead Designer Character Stickers.
Trailhead Designer Character Stickers.
Ruth, Cody, Cloudy, Astro, and Koa, helping you learn design and research best practices

Salesforce Design

This guide is brought to you by the design teams at Salesforce: Marketing, Innovation, Experience Design Services, and Product Design. Together, we share ideas, inspire our peers, and push each other to lead the way in creating experiences that strengthen our relationships with our customers. What’s more, we’re giving Trailblazers these tools they need to strengthen their relationships with their own customers. We are empowering Trailblazers to be the catalyst of innovation, to think differently about their companies and enhance their employee’s and customer’s experience.

The Salesforce User Experience teams responsible for the research and design of our products will be sharing tips, insights, and best practices to help you deliver more intuitive, engaging, and empowering user experiences. If you’re a design practitioner or just design process-curious, be sure to check out all the product user experience sessions on the Dreamforce Agenda Builder.

Salesforce’s Office of Innovation is known to inspire strategic transformation in organizations, guided by design thinking practices. Seeking to expand your mind? Check out the Office’s cutting-edge sessions — all happening in the Customer Success Lodge at the Metreon’s Cityview. Click here to learn more about Salesforce Ignite and how the Ignite team can help you and your team start working differently.

World-class researchers, designers, and front-end developers who are experts in creating insight-driven experiences on the Salesforce Platform: Learn about Envision Engagements and how Success Cloud can help you reach your goals.

See what we did there?

As you can see, Dreamforce 2019 features an extensive range of design-related offerings. Use the Design Thinking and User Experience theme tags in your Dreamforce App to add these and more awesome experiences to your Agenda Builder.

Don’t have the Dreamforce App? Search for “Salesforce Events” in the App Store (iOS) or Google Play (Android). You may also visit these links: Apple iTunes | Google Play.

Salesforce Event App Icon
Salesforce Event App Icon
Download the Salesforce Event App

Don’t forget to keep an eye on our Salesforce UX Twitter feed for updates throughout the week! And subscribe to Salesforce Experience on Medium.

Salesforce UX Logo
Salesforce UX Logo

Continue your design learning journey on Trailhead — take the Design at Salesforce Trailmix.

Design at Salesforce Trailmix.
Design at Salesforce Trailmix.
The Design at Salesforce Trailmix will introduce you to the methods, research, tools, and systems we use to design relationships every day.

Bookmark Salesforce Lightning Design System, home of the resources you need to create user interfaces consistent with the Salesforce Lightning principles, design language, and best practices.

Homepage for the Salesforce Lightning Design System.
Homepage for the Salesforce Lightning Design System.
Salesforce Lightning Design System

Can’t make it to Dreamforce? We’ve got you covered. Tune into Salesforce LIVE to stream programming directly to you.

Good design also leads to Dreamforce success. Read how we bring stakeholders together to ensure each Dreamforce is better than the last. Click here for “How Dreamforce Get Made” by Nick Johnson.

Image for post
Image for post
Scenes from “How Dreamforce Gets Made” by Nick Johnson.

Special thanks to Elizabeth Miller, Madeline Davis, Justine McLoughlin, Alan Weibel, John Calhoun, Lisa Gluskin Stonestreet, and Brian Marabello for their help with this roundup of Design at Dreamforce 2019!

Salesforce Experience Dreamforce ‘19 Logo
Salesforce Experience Dreamforce ‘19 Logo

Salesforce Experience and Design

A collection of stories, case studies, and ideas from…

Adam Doti

Written by

Adam Doti

VP / Principal Design Architect & Product Owner, Salesforce. Design community advocate. Painter/Sculptor/Maker/Adventurer. The mountains recharge me.

Salesforce Experience and Design

A collection of stories, case studies, and ideas from Salesforce design teams

Adam Doti

Written by

Adam Doti

VP / Principal Design Architect & Product Owner, Salesforce. Design community advocate. Painter/Sculptor/Maker/Adventurer. The mountains recharge me.

Salesforce Experience and Design

A collection of stories, case studies, and ideas from Salesforce design teams

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