Designer’s Guide to TrailblazerDX 2023
Skill up with these can’t-miss design sessions, whether you’re in person or streaming
Get ready for the ultimate learning event for everyone: TrailblazerDX 2023. All roles are invited to join in, have fun, and seize this opportunity to level up their design skills.
Be a part of TDX23 in San Francisco on March 7-8 whether you’re an architect making critical design decisions, an admin laying out dashboards, a developer or partner centering the user experience, or a designer making it all cohesive. For an added bonus, come in a day early to take the UX or Strategy Design certification at no cost. Learn more about the limited seats on March 6. Can’t make it? Find us virtually on Salesforce+ broadcasting 50+ sessions.
Here’s a sneak peek of what #TDX23 has in store.
SKILL UP AND CONNECT
Learn: There will be 200+ technical sessions, product demos, expert-led workshops, and hands-on learning — perfect for whether you design with clicks, code, or both. You can also expect 1,000+ certification opportunities like the one above!
Connect: 25,000+ Trailblazers will come together online and in person to share best practices, tips and tricks, and more. Plus an epic Trailblazer Celebration party.
Have Fun: Expect community gatherings, fun, and games — especially at Camp Design. Stop by to experience in-demand design skills like accessibility, motion, and conversation design. Our design experts will share tips that will help you and your customers love using Salesforce even more.
Give Back: You’ll even find volunteer opportunities, knowledge sharing, and mentorship. Leave the community a little better than you found it.
Now let’s get into more of the good stuff. Here are some sessions you can look forward to.
DESIGN-FRIENDLY SESSIONS
For those in San Francisco, these sessions will be happening as either shorter presentations throughout the event space (Theater) and longer deep dives into content (Breakout). While these won’t be streamed, you’ll find “Designing Products that Customers Love” on Salesforce+. That’s where our Chief Design Officer Kat Holmes and Trailblazer Asterisk Loftis, Design Director and Lead Salesforce Designer at IBM Consulting, dig into what it means to say, “user success is customer success” and how design helps build trust in our products.
TUESDAY MARCH 7
Enhance UI/UX with Kinetics and Design Systems (1:00PM-1:40PM PST)
Pavithra Ramamurthy, Senior UX Designer, Salesforce, and Doug Molidor, Lead UX Engineer, Salesforce
Learn how motion design enhances UX with discoverability, reduced cognitive load, better performance, and reduced latency. This intro to Salesforce Kinetics System covers best practices and resources. (Breakout, 40 minutes)
Design Great Products for the Greatest Number of People (1:30PM-1:50PM PST)
Kat Holmes, EVP & Chief Design Officer, Salesforce
Make Salesforce easier for everyone with three design principles for meeting people where they are and building clear paths for their success. (Theater, 20 minutes).
Ask Me Anything #DreamDesigner with Adam Doti (4:30PM-4:50PM PST)
Adam Doti, VP / Principal Design Architect
An open forum for your design-related questions, considerations and ideas.
Ask Me Anything — Designing With Customers with Jose Rafael Jimenez (4:00PM-4:15PM PST)
Jose Rafael Jimenez, Director, Product Design lead
Get answers to commonly asked experience design questions.
WEDNESDAY MARCH 8
Drive Customer Success in the Next Wave of Conversational AI (1:00PM-1:20PM PST)
Greg Bennett, Director of Conversation Design, Salesforce
New tech like ChatGPT is spurring teams to mature their conversational service at exponential rates. Admins will gain practical tools to design inclusive, personalized AI-driven support. (Theater, 20 minutes)
Supercharge Your Roadmapping with a Product Design Approach (2:30PM–3:10PM PST)
Anubha Dubey, Sr. Manager, UX/UI, Salesforce and Chris Bill, Lead Product Designer, Salesforce
Learn how prioritization, alignment, and balancing vision and implementation can supercharge your roadmapping process. We’ll share a roadmapping framework, best practices, and common pitfalls. (Breakout, 40 minutes)
Architect’s Review of Engaging Solutions (2:30PM-2:50PM PST)
Adam Doti, VP / Principal Design Architect, Salesforce and Von Clark McClendon, Analytics Cloud Director, Salesforce
Well-Architected solutions are helpful and intuitive. Learn how your design decisions can create a more engaging solution that incentivizes users to use your systems correctly. (Theater, 20 minutes)
Design with Accessible Colors and Design Systems (3:30PM-3:50PM PST)
Kellen Mannion, Principal Product Designer, Salesforce
Learn ways you can use color contrast to design your UI to meet accessibility guidelines. We’ll also share how we created an accessible color system for SLDS and best practices for your teams. (Theater, 20 minutes)
Find the Unsung Design Hero Inside Every Trailblazer (4:00PM-4:20PM PST)
Pallavi Agarwal, CEO & Founder, Kander Consult
Take a deep dive into the technical aspects of design and how it is a key component of implementation success. (Theater, 20 minutes)
MORE CAN’T-MISS MOMENTS
Don’t miss the chance to learn about the latest innovations at the Main Keynote or to ask our leaders questions at the product roadmap forum, True to the Core.
Throughout the event, there are learning incentives as well. Take the Road to TrailblazerDX Quest (launching Feb 1) to get a sought-after badge and enter for a chance to win a voucher to take a Salesforce certification at no cost or a coveted Trailblazer hoodie.
There’s a lot to love about TrailblazerDX. We’ve got you covered.
For real-time updates as events are underway, follow us on Salesforce Design’s Twitter. Check here on Medium for takeaways and on the Design Trailblazers Group on Trailhead to share feedback and ideas.
Salesforce Design is dedicated to elevating design and advocating for its power to create trusted relationships with users, customers, partners, and the community. We share knowledge and best practices that build social and business value. We call this next evolution of design Relationship Design. Join our Design Trailblazers community, become a certified UX designer, certified strategy designer, or work with us!
