Dreamforce to you 2020 Designer Trail Map

Adam Doti
Salesforce Designer
6 min readDec 15, 2020

A roundup of all things design at Dreamforce ’20, from the design teams at Salesforce to you.

Hello, Design Trailblazers -

We’re back for another year of Dreamforce and design community building! Although this year’s a bit different than normal, there’s no shortage of content, enablement, and inspiration from our Design Trailblazers and designers across the Salesforce ecosystem.

DreamTX is happening all over the world, virtually.

We’ve curated DF2U sessions just for you. Now’s the time to plan your perfect four-day design lead experience. Each day’s sessions circle around a theme — Customer 360, working in the new normal, customer success, and Trailhead. Targeted learning with a design thread helps you get the most from everything Dreamforce to You 2020 has to offer.

Pleasant butterflies.

Join the conversation on social.

Get connected, ask questions, and share reactions on Twitter and the Design Trailblazer Community with @SalesforceUX. Use hashtags #RelationshipDesign and #DreamTX.

Sessions marked with the heart emoji ❤️ support our emerging practice and philosophy of Relationship Design. To find out more, see the links to our blog and Trailhead badge at the end of this article.

All times below are pacific time-zone. Many sessions are repeated 24/7. So there is always something for somebody no matter where in the world you are joining us from!

Customer 360 Banner.

December 14, 9:00 a.m. — 9:30 a.m.
☀️ DreamTX Welcome Day 1: Customer 360 >

11:00 a.m. — 11:30 a.m.
Create Holistic Email Programs to Enhance Engagement >
Learn how you can design and deliver engaging content to your subscribers while improving deliverability and ensuring brand consistency.

1:00 p.m. — 1:30 p.m.
🎵 DreamTX Closing Day 1: Performance by The Roots >

Working in the New Normal Banner.

December 15, 9:00 a.m. — 9:30 a.m.
☀️ DreamTX Welcome Day 2: Working in the New Normal >

9:30 a.m. — 10:00 a.m.
How to Make Working from Home Work for You >

9:30 a.m. — 10:00 a.m.
🛍 State of Digital: Top Consumer Trends & Insights of 2020 >

❤️ 11:00 a.m. — 11:30 a.m.
How to Drive Equality in the Workplace >
Leading and designing with values is more important now than ever. Learn how to start a Diversity and Inclusion Program at your workplace and take action for racial equality and justice.

11:00 a.m. — 11:30 a.m.
❤️ Managing Uncertainty with Scenarios >
Learn how scenario planning and other techniques can help you anticipate possible futures, identify signals, and rehearse options, so you can design with greater confidence.

11:30 a.m. — 12:00 p.m.
❤️ Climate Action with Salesforce >
Sustainability is a core pillar of Relationship Design. Learn how to leverage the power of Salesforce to take climate action.

12:00 p.m. — 12:30 p.m.
❤️ Ethics of Marketing Personalization >

1:00 p.m. — 1:30 p.m.
🍳 DreamTX Closing Day 2: Holiday Baking with Martha & Snoop >
Who coulda designed a better duo?

Customer Success Banner

December 16, 2:00 AM — 2:30 AM PST
4 Key Trends: The State of Salesforce >
Every Dreamforce for the past eight years, State of Salesforce has been a hot ticket. This year is no different, as we focus on the business value of design. Join IBM for a panel discussion of top trends from this year’s Special Edition.

9:00 a.m. — 9:30 a.m.
☀️ DreamTX Welcome Day 3: Customer Success >

10:00 a.m. — 10:30 a.m.
Top 5 Innovations with Experience Cloud >
Use new industry solutions, out-of-the-box templates, and native Salesforce CMS integrations to design digital experiences that engage customers even more quickly.

11:30 AM — 12:00 PM
How Orange Poland Delivers Mobile-First Experiences >
Learn how Orange Poland is changing telecom with intuitive one-click experiences from Flex, its digital-first mobile app.

12:00 p.m. — 12:30 p.m.
🛍 Top 5 Commerce Cloud Innovations for 2020 >

12:30 p.m. — 1:00 p.m.
📈 Designing Beautiful Analytics Apps and Dashboards >
A well-designed dashboard is easy to use and drives action. Join our UX expert-led session to learn best practices for applying design thinking in your analytics projects.

1:00 p.m. — 1:30 p.m.
🧘🏽‍♀️ DreamTX Closing Day 3: Special Edition of B-Well Together with Malala Yousafzai >

Skill up with Trailhead Banner.

December 17, 9:00 a.m. — 9:30 a.m.
☀️ DreamTX Welcome Day 4: Skill Up with Trailhead >

9:40 a.m. — 10:20 a.m.
🐻 Ask the Experts Live Q&A: Developer Experience >
Are you a developer designing experiences on Salesforce, or with Salesforce DX tools? Join us and find out how we can help you be more productive.

10:00 a.m. — 10:20 a.m.
🐘 Fueling Architect Success: A Multi-Cloud Journey >
Architect success is customer success — and customer success is driven by Relationship Design. Are you a design thinker or strategist? Learn more about the Architect Success Program, “designed by architects for architects.”

10:00 a.m. — 10:20 a.m.
Drive Adoption of Your App With In-App Guidance >
Learn how to design and set up in-app guidance prompts and walkthroughs, including who should see them and when.

10:20 a.m. — 10:40 a.m.
🐻 Build Connected Experiences on Salesforce >
Learn how to design and build modern customer and employee experiences on the Salesforce platform.

10:40 a.m. — 11:00 a.m.
❤️ Create the Change You Want to See in Your Community >

11:00 a.m. — 11:40 a.m.
🐑 Ask the Experts Live Q&A: Admin Experience >
Designing with clicks, not code? Configuring flows/automation, designing page layouts, and apps? Our admins are designers, too. Bring your questions to this live Q&A.

11:00 AM — 11:20 AM
Lightning Design System UX Toolchain >
Enhance your UX Workflow

11:40 AM — 12:20 PM
Use Page Designer Components for B2C >
Explore the new Salesforce B2C Page Designer feature, from both developer and merchant points of view.

12:00 p.m. — 12:20 p.m.
🐑 Maximize Adoption with 9 Low Code Love Features >
Some of the most powerful admin design tools are low code … and built with love. Come see how admins can use dynamic forms, in-app onboarding, and performance dashboards to design great user and stakeholder experiences.

12:20 p.m. — 12:35 p.m.
🎵 DreamTX Closing Day 4: Performance with Arcade Fire >

Heart line graphic.

Become a Relationship Designer!

Can’t get enough? Earn the Relationship Design badge now and begin your journey as an admin, architect, or developer relationship designer.

Image of Trailhead module card for Relationship Design.
Relationship Design on Trailhead

Join the Design Trailblazers Trailhead Community

This group is for all Trailblazers to collaborate on all things design. Admin, developer, architect, or consultant, we all do design every day. Let’s talk about our challenges and celebrate our successes.

Design Trailblazers Group Image.
Design Trailblazers

Special thanks to Lisa Gluskin Stonestreet for her help with this design at dreamforce roundup and to all the awesome dreamforce to you content creators. We hope everybody has a fantastic week!

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Adam Doti
Salesforce Designer

VP / Principal Design Architect & Product Owner, Salesforce. Design community advocate. Painter/Sculptor/Maker/Adventurer. The mountains recharge me.