36 Best Lead Generation Tools to Increase Leads by 300%
We’ve gathered a list of the best lead generation tools on the market today. These providers use the most advanced methods to boost your response rates. We’ve also included pricing in our rundown to make sure you find a solution that works within your own budget.
Building a successful business starts with great leads. The right contact information can be key to closing deals. Previous generations spent hours making phone calls or blindly visiting businesses, asking to speak to the person in charge.
Even targeted email blasts can see limited results if they’re too generic. Technology has brought a new way to target leads. Instead of relying on “spray and pray” methods of reaching out to customers, brands can gather lists of verified leads from reputable channels.
Some of these solutions use publicly-available data, while others have humans individually vet each name on the list before sending it through.
As artificial intelligence grows more advanced, businesses can work from a list of those who are most likely to convert, making them much more efficient in their sales efforts.
Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools:
- Customer Analytics
- Mailing List Builders
- Direct Mail Targeting
- Web Form Creators
- Email Address Search
- Landing Pages
- B2B
- Video
- Wi-Fi
- Webinars
- Email Campaigns
- WordPress Plugins
- Referral Marketing
Best Lead Generation Tools: Customer Analytics
Lead Forensics
One of the best ways to build a strong list of leads is to get to know the customers who are visiting your site. Lead Forensics grabs the IP address of every person who stops by your website and gathers contact and demographic information for each.
Leads are scored on multiple criteria to help you identify those most likely to convert.
Price: Not publicly provided
Notable Clients: 6rs., Digivate, Readleaf
Datanyze
Designed for the unique needs of the technology industry, Datanyze helps businesses by providing data on the software and hardware a website visitor is using.
You can also use the tool to gather information on the company and its social media interactions, which you can put toward personalizing your interactions with each lead.
Price: Not publicly provided
Notable Clients: Adobe, Salesforce, Cloudflare
NextOS
With NextOS, Nextiva has the top solution on the market for uncovering customer insights. This all-in-one platform actually analyzes customer sentiment across every business communication channel and lets you know how your customers are feeling about working with you.
NextOS brings together survey software, live chat tools, customer service CRM, and marketing automation in order to keep all communication under one platform.
Its AI actively analyzes all correspondence with a customer to assess the relationship. That way the next time you chat with a customer you already know not only what they want but also how they’re feeling.
Price: $35-$55 per month, billed annually
Notable Clients: Taco Bell, Netflix, Conan
Mailing List Builders
LeadGenius
If you’ve ever managed an email contact database, you likely know how quickly the information can become dated.
LeadGenius uses a combination of technology and human lead verifiers to make sure every name on your list is current. Best of all, you can get a list that includes multiple decision makers at each business to improve your odds of getting a response.
Price: Not publicly provided
Notable Clients: eBay, Signifyd, Weebly
LeadBoost
Using machine intelligence, LeadBoost gathers the best decision makers in your target market. The software is built specifically to fit your defined attributes to ensure that your mailing list only has names that are the most relevant to your business.
Results are supported by human researchers, as with LeadGenius, covering those areas that technology can sometimes miss.
Price: Not publicly provided
Notable Clients: Everbridge, Prosperworks, HelloSign
Salesgenie
Salesgenie has contact information for more than 25 million businesses, with new names added weekly.
You can build the list of leads that are best for you based on specifics like age, income, home value, and more. You can choose solutions geared toward individual entrepreneurs, teams of employees, and marketing professionals.
Price: Not publicly provided
Notable Clients: Mark Farnham Agency, The Thompson Group
Direct Mail Targeting
ReachDynamics
There are plenty of tools that help you target customers online, but direct mail is still an effective way to find customers.
ReachDynamics can match information on your website visitors to known mailing information and send follow-up offers on your behalf.
The tool can apply the same approach to email marketing, reaching out to customers after they visit your site with an offer that will hopefully entice them back.
Price: $0.62-$0.86 per postcard
Notable Clients: Goodsell Marketing
PebblePost
PebblePost captures in-depth information on each of your website visitors, including keyword searches and cart abandonment.
From this data, a postcard and catalog can be generated and delivered to a postal hub within 12 to 24 hours to increase the odds they’ll take action.
You can set goals for your campaign and monitor results in real time to determine whether you need to adjust your approach to get better results.
Price: Not publicly provided
Notable Clients: Parachute, Haven Life, Boxed.com
El Toro
El Toro has a reverse append algorithm that turns IP addresses into mailing addresses. From there, you can add the information to your database or send direct mail pieces using one of El Toro’s direct mail partners.
The technology can also be used to deliver geolocation-specific advertisements across all the sites a customer visits after interacting with your brand.
Price: Not publicly provided
Notable Clients: Humana, Delta Dental, Buffalo Wild Wings
Web Form Creators
Sumo
The best place to capture leads is your own website, but only a small percentage of your website visitors will hand the information over.
Sumo strives to make it as easy as possible, offering a simple popup that customers see at the time you choose. If a customer is exiting your website, for instance, you can launch an invitation to enter an email address to receive your newsletter.
Price: $0-$79 per month
Notable Clients: Airbnb, BeachBody, Tony Robbins
Fieldboom
Surveys are a great way to learn more about the customers visiting your website. Fieldboom helps you build forms that will get results, including surveys, quizzes, and contact forms.
Your results can easily be pushed to some of the most popular tools, including MailChimp, Salesforce, and Google Sheets. Once you have the data, you can use it to gain insights into your customer base.
Price: $49 per month, $39 per month if paid yearly
Notable Clients: Radisson, Mayo Clinic, PNC
Leadformly
Leadformly promises to triple your leads with its webform templates. Instead of simply asking for a name and email address, Leadformly gets creative, using fun graphic design to entice customers to click.
One loan calculator form asks the straightforward question, “What do you want to buy?” then uses clickable icons for the answer.
Price: $37-$149 per month
Notable Clients: ITW, AffiniPay, Glion
Email Address Search
Anymail Finder
Few things can be as frustrating as bounced emails. Anymail Finder provides verified email addresses based on a name, company name, or domain.
If the email address can’t be 100 percent verified, you won’t be charged a credit. One of the best features of Anymail Finder is that you can upload a large group of names or domains and get a list back in hours.
Price: $49-$449, first 20 addresses free
Notable Clients: None listed
Norbert
Norbert combines the best of both of the above tools, letting you find an email address by name or company as well as verify the validity of an email address you already have. You can also upload a CSV file to launch a bulk email address search.
The email finder integrates with some of the top sales tools, including Zapier, Hubspot, and Pipedrive, so you can quickly output the information for your sales team to begin working with it.
Price: $0.10 per lead or $39-$399 per month, first 50 addresses free
Notable Clients: Facebook, Airbnb, Intel
Landing Pages
Unbounce
Landing pages can be a great way to collect information on interested customers. Unbounce is one of the best tools for this, offering a drag-and-drop builder that creates professional-quality pages.
You can add in popups and sticky bars to collect leads from your visitors.
Landing pages are popular in paid-per-click campaigns, since they send customers to a page that immediately directs them to input information about themselves..
Price: $79-$399 per month, billed annually
Notable Clients: Vimeo, Hootsuite, Thomson Reuters
ClickFunnels
ClickFunnels is designed to help entrepreneurs quickly create landing pages without the help of a developer. You choose from a variety of page types designed for the products you’re trying to sell, set the page up, and wait for results.
For example, you can create a simple two-part squeeze page that collects information.
Price: $97-$297 per month
Notable Clients: None listed
B2B
Leadberry
Leadberry works like other website lead generation tools, but it’s specifically geared toward the unique needs of B2B-based companies.
The software monitors your page, gathering contact information on business visitors, then creates a usable list of leads for your team. You’ll not only get names and contact information, but useful data from social media activity on each visitor, as well.
Price: $24-$299 per month, billed annually
Notable Clients: None listed
LeadFeeder
Once in place, LeadFeeder will track your website’s visitors and generate a list of scored leads using Google Analytics. With integrations, you can put the information to use through LinkedIn, MailChimp, or your CRM.
The data is presented to you in real time, through alerts to your inbox, so that you can take action as quickly as possible to avoid losing a great prospect.
Price: $53-$269 per month
Notable Clients: Quru, Framery
Jumplead
Jumplead lets you combine information you gather from forms with automation. Once you have this information, you can send automated emails and broadcast campaigns to get results.
Email conversations are tracked in a shared inbox to make follow-up easy. Using the gathered information, the software can deploy emails based on triggers you’ve set up to make sure the right message is delivered to a customer at the perfect time.
Price: $24-$199 per month
Notable Clients: SearcherMagnet, SmartEdTech, CollaborativeHealth
Video
Wistia
Video is expected to only increase in popularity in the years to come. It’s important to have a tool that captures leads from your videos. Wistia’s Turnstile email collector lets viewers input their email addresses directly in the email player, making it more likely they’ll take action.
If you share your video on Twitter, customers can view and input their contact information directly in the player there, as well, helping you reach customers through social shares.
Price: Not publicly provided
Notable Clients: Pyramind, Bizzabo, LeadGenius
Vimeo Business
A respected name in video, Vimeo provides email capture capabilities in both its business and premium versions. Once your video is ready, you can easily share it across social media to expand beyond your current customer base.
Once captured, email addresses are synced to your favorite email marketing software. In addition to designing videos and collecting leads through them, you can also store up to 7TB of videos and organize your library for improved efficiency.
Price: $50-$75 per month, billed annually
Notable Clients: None listed
Wi-Fi
Yelp WiFi
Hotels, restaurants, and other businesses offer free Wi-Fi connectivity to guests. If you’re one of those businesses, why not make the most of it?
Yelp Wi-Fi not only helps you create customized promotional offers to your customers, but it will also collect contact information that you can then use to communicate moving forward.
Price: Not publicly provided
Notable Clients: Broncos Restaurant, Boots & Bourbon Saloon
Purple WiFi Analytics
Purple’s WiFi Analytics lets you capture customer data in real-time through customers hooking up to your network.
It can even be set up so that you can collect information when customers aren’t logged in to the network. You can measure foot traffic, conversion and bounce rates, and how long customers stay. You can also track repeat visitors.
Price: Free for SMBs, enterprise pricing upon request
Notable Clients: CenturyLink, Pacers, McDonald’s
MetTel
Once customers are logged in, you can gather information on them and use that data to create a highly personalized experience.
You’ll also have the benefit of heat mapping to show you where customers are traveling throughout your location so that you can better measure store traffic flow.
Price: Not publicly provided
Notable Clients: None listed
Webinars
LeadSquared
You put time and effort into scheduling your webinars, so it’s important to get something out of them. LeadSquared helps you make the most of your GoToWebinar sessions by creating an attractive registration page and helping you take action after the fact.
Once you’ve gathered the information, you can use LeadSquared to create drip email campaigns and monitor results.
Price: Not publicly provided
Notable Clients: CrackVerbal, Zoomcar, LifCARE Pharmacy
Marketo
If Cisco WebEx is your webinar tool of choice, you can integrate it with Marketo to capture leads from your meetings.
When someone registers, that information is captured in your database and updated as necessary. You’ll first create an event, then invite attendees to sign up through your Marketo landing page. It will then collect the information and deliver it to you for after-event follow-up.
Price: Not publicly provided
Notable Clients: CA Technologies, Centurylink, Charles Schwab
SlideShare
Although its lead form has been phased out, LinkedIn’s SlideShare feature remains one of the best lead generation tools on the market.
Since your presentation is hosted on LinkedIn, viewers will find it easy to track you down and make a connection if they like what they see.
You can also use the list of viewers to follow up after the fact. In addition to this, your slides will be featured on LinkedIn, which will help you reach people who don’t already know about your brand.
Price: Free
Notable Clients: NVIDIA, Deloitte, Edureka!
Email Campaigns
Growbots
Email is an important part of any lead generation marketing campaign, and Growbots uses A.I. to help you find highly targeted prospects.
You then create an email and let the software do the rest. You’ll set the parameters, so follow-up emails will automatically go out when, for example, a certain time period has passed with no response.
Price: Not publicly provided
Notable Clients: ReactiveOps, Highfive, GetResponse
Wishpond
Wishpond is a lead generation tool that generates usable contact information for you.
If you integrate it with your MailChimp account, the data Wishpond creates will be used to help you create high-performing email contact lists. Wishpond also has a landing page creation tool that will increase your ability to gather leads.
Price: $75-$299 per month
Notable Clients: BodyCandy, Deviate Labs, GoEco
MarketCapture
Part of Constant Contact’s app marketplace, MarketCapture specializes in lead generation for high-tech clients like software companies.
It’s the perfect tool for technology providers who plan to use Constant Contact as an email marketing tool. Lead generation is divided into two steps: acquisition and nurturing. With this combination, your database will have high-quality leads that are likely to convert.
Price: Not publicly provided
Notable Clients: Payoneer, ExLibris, ClickSoftware
WordPress Plugins
Thrive Leads
For the many businesses that use WordPress, lead generation needs to be set up using a plugin. One of the best lead generation tools is Thrive Leads. They use a drag-and-drop form creator to help you set up forms for your WordPress site.
You can then target visitors with forms that encourage them to input their information.
Price: $19 per month or $67-$147 flat price
Notable Clients: CleverClicks, John Lee Dumas
LeadBoxer for WordPress
Once your plugin is in place, LeadBoxer lets you view data on your visitors using a mobile app, including contact information. Your sales team can then put that information to use to turn visitors into paying customers.
In addition to gathering information from your WordPress page, LeadBoxer can also monitor your email to follow the customer journey across multiple profiles.
Price: Not publicly provided
Notable Clients: IDG, Selecta, Ricoh
OptinMonster
OptinMonster provides high-converting forms and uses behavior detection rules to get results without scaring off customers.
You can also use retargeting technology to bring customers back to your page after they leave. All forms are mobile-friendly and can be set to deploy at the perfect time. Segmentation ensures that each customer experience is personalized to their own unique preferences.
Price: $0-$199 per month, billed annually
Notable Clients: Social Media Examiner, Search Engine Journal, Yoast
Referral Marketing
Ambassador
Word of mouth remains one of the best ways to generate leads. Ambassador helps you track down brand ambassadors, enroll them in your program, and manage them. You can also automate the reward process for your ambassadors through the app.
You can identify the ideal ambassadors and segment them based on channels, programs, or their relationship to your brand.
Price: Not publicly provided
Notable Clients: HP, Fubo TV, Pill Pack
ReferralRock
ReferralRock helps you generate leads by making it as easy as possible for customers to tell others about you.
You can set up one-click sharing to social platforms, referral widgets, default sharing messages, and rewards. You can also use ReferralRock to set up “refer a friend” campaigns and offer gift cards and PayPal payments as a thank you.
Price: $200-$800 per month
Notable Clients: YMCA, Trendy Butler, EZAirPark
ReferralCandy
For ecommerce brands, there’s ReferralCandy, which makes it easy to set up a referral program. Once in place, you can monitor the results of your campaign and identify areas that can be improved.
Each customer is given a unique link to share with friends, making it easy to track which of your loyal customers are telling others about you.
Price: Plans start at $49 per month
Notable Clients: Uniqlo, Dappertime, Bluesmart
Originally published at Sales Hacker.
