Effective Cold Calling Tips and Techniques to Succeed in Modern B2B Sales

Ashok K Kammara
Salespresso (by Klenty)
1 min readOct 4, 2018

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If you are new to sales, cold calling is the stuff that nightmares are made of. Calling a stranger out of the blue. Fear of getting rejected. The list of reasons to avoid picking up that phone is endless.

And yet, if you can find a way to overcome your fears and master the skill of cold calling, you are on your way to being unstoppable at sales.

Research by Gong.io says that 6.5% of cold calls result in a meaningful conversation and further progress and remains the most effective way of initiating contact with a prospect, second only to direct referrals!

The good news is cold calling a skill that can be built with deliberate practice and refinement. And with the right mindset.

In this post, we discuss effective tips and techniques that can help you pull off a cold calling masterclass like Jordan Belfort.

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Ashok K Kammara
Salespresso (by Klenty)

Head of Growth & Marketing @ Klenty | B2B Lead Generation Software