How to Write a Cold Email That Really Works: A Step-by-Step Guide
Published in
1 min readJan 16, 2019
What does the perfect cold email look like?
It is that which takes your prospects on a ‘Journey’.
Starting from Curiosity (whose email is this in my inbox?) moves to Interest (this mail makes sense and this person can help me) and ends with an Action (what do I need to do now?).
And there are several components at your disposal to achieve this: the from tab, the subject line, the email content, and even the email signature.
Each of these components has a unique role to play in creating a perfect cold email.
This step-by-step guide can help you how to make every single component effective and craft a cold email really work with your prospects.
