Lead Qualification: A Complete Guide to Finding your Best Sales Leads
What is worse than having no leads in your pipeline?
A pipeline full of leads who have no need for your product.
That is a road full of hard work and no results.
The reality is that every sales funnel contains a mixed bag of leads. Some leads who will buy with very little effort on your part and others who cannot be moved to close — irrespective of what you do.
Rather than chase every single lead, successful sales reps identify and target only those leads who are highly likely to make a purchase. That is why they hit the targets week after week.
Their secret?
They are able to qualify their leads effectively. Separate the wheat from the chaff and focus on the leads that matter.
But lead qualification is a complicated affair. There are frameworks, acronyms, experts, data science and scoring methodologies that turn it to a dark science.
This post simplifies and crystallizes it all into 3 simple levels or hierarchies of lead qualification.
