Look at your email list. What do you see? If you are like most marketers, you see a big list of email addresses, and you think — the more, the better…
However, this way, you might miss out on opportunities to reach people with precisely targeted messages. The fact that bulk email marketing nowadays is all about quantity is undeniable. But, if you want to make optimal use of your resources, and obtain the best sustainable business outcome, you need to incorporate targeted bulk emailing in your digital marketing strategy.
Why is that?
Because the key to excellent results is not emailing more and more people, but rather a targeted audience to whom you wish to convey the message to.
When it comes to the effectiveness of email campaigns, here are some (fun) figures:
- Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (Hubspot)
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. (Aberdeen)
- 42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs)
- For 51% of marketers, the ability to segment email lists and individualize email campaign messaging is the most effective personalization tactics
Thus, the best way to connect with subscribers is to create personalized email campaigns. So, how do you start?
Get the right data
Proper filtering is the first step. You can either do it manually by yourself, or you can use a marketing agency to do the work for you. The most successful companies tend to save their time and energy by using a data-based platform.
Sales.Rocks is a marketing enablement platform that solves this challenge within a minute, using the Bulk Data module. Let’s take a moment to learn the difference between the key filters this module has to offer, and how to properly use them to prepare for your next email campaign.
Find out where you should invest your marketing efforts
Make a research on which industry and sub-industry can benefit from your solution
Find the right prospects by filtering specific keywords in the company name, or in other data
Find out the number of employees so that you can do your pitch accordingly
Check out if they are able to afford the solution you have to offer
This filter guides you to find out company’s date of establishment
Check if the company is still active on the market
Reach your target audience by using their contact info with filters like:
- Phone available
- Email available
- Website URL
- Decision maker
Integrate the gathered data into your CRM
After using the Bulk Data filters, and having all the contact info needed for the campaign in an Excel file, you are ready to go! Link-up the Bulk Data with your CRM, and push leads and contacts directly into your CRM.
Start designing high-targeted campaigns
Once you have filtered your target audience, and the data is in your CRM, it is the time to start creating your email campaign based on the metrics you have.
When it comes to email campaigns, precision is the name of the game! This should be your mantra when it comes to collecting customer information. At the end of the day, your email targeting is only as good as the information you put into it.
Having precise contact info is our mission too. Soon we are launching the Sales+ module, one of the most effective features for finding any prospects in the right companies, verifying their email address, and reducing bounces up to 95% thus increasing the delivery rates.
Originally published at blog.sales.rocks on March 12, 2019.