Danche Azmanova
Jun 13 · 3 min read

In the increasingly competitive business environment with expanding global opportunities, business-to-business marketers need to demonstrate their ability to provide accurate and credible services to their customers, now more than ever. This, however, should be conducted in the most professional manner, and in accordance with applicable, internationally recognized codes of conduct.

This is when ISO 20252 standard comes into effect.

Five months have passed since the International Organization for Standardization (ISO) made updates to its ISO 20252:2019 (which covers market, opinion and social research) standards. The revision of the standards includes insights and data analytics. What’s more, service requirements have caught attention as companies strive to put out the best version of a product or service on the market that will ultimately lead to customer satisfaction.

So, how do we apply ISO 20252?

Sales.Rocks is a data-based business. In order to become ISO 20252:2019 compliant, we developed a data quality management system , a system for initial assessment, documentation, review, and audit.

We use external, secure platforms, as follows:

  • Full contact data is generated through the Sales.Rocks platform, hosted by Amazon Web Services .
  • Finance is based on a secure online enterprise, via Zoho Books.
  • Company email servers are provided by Google (G Suite) as well as administration functions.
  • All projects are also stored in the designated section of the Sales.Rocks upon delivery to the client.

The first step for users to benefit from our B2B database is by signing into the Sales.Rocks’ platform. Our service offers a unique password per order after the client passes the general verification process, and is equipped with a limited number of downloads per order to prevent outside attacks, or eventual abuse of data.

For general protection, the link to the platform automatically expires after twenty-one days. However, the client can still access the original files past the expiration date upon request, as these are securely archived.

As for all other projects, the Sales Team must wait for the Data Processor (DP) to confirm the order. According to the Data Quality Management System procedure , the DP checks if all required sources, templates and tools are in place for further execution towards the requested 50,000 contacts.

A Sneak Peek at Our ISO for Data Quality Check Procedure

Due to the fact that Sales.Rocks runs different types of projects (e.g. different data processing projects), there is a specific Data Quality Check procedure for every project in place.

The quality check procedure of data is based on the closed loop method. This means that in every stage of the process, feedback is generated for future projects, potential future pitfalls are identified, as well as complications that might arise. So in case there are problems detected, instant feedback is sent to the appropriate Head of Department.

Now, let’s Talk About Feedback

At Sales.Rocks we strongly agree that adopting, and applying the ISO 20252:2019 standard for data quality is critical if we want our company to stay on top in the competitive B2B market.


Originally published at https://blog.sales.rocks on June 13, 2019.

Sales.Rocks Blog

The Sales.Rocks Blog

Danche Azmanova

Written by

I am a Content Writer at Sales.Rocks with a mission to educate and help readers in their marketing and sales efforts.

Sales.Rocks Blog

The Sales.Rocks Blog

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