Technology Enrichment — A Better Way to Understanding Your Competition
Some businesses think that it’s better to get on with their own plans, and ignore their competitors, considering that their value proposition is unique. On the contrary, some of them believe that they are too small to waste precious resources on analysis with so many other demands coming in their way.
Going to the other extreme, some organizations are obsessed with tracking competitors’ every move (sometimes even using dubious methods to figure out their strategy and keys to success).
Keeping an eye on your competition can:
- Help you understand your competitive advantages and disadvantages
- Discover your competitors current and future plans
- Develop marketing/sales strategies that could create competitive advantages
- Forecast how your competitors will respond to new products/services.
Just as it is important to understand your competition, it is also essential to know the technology and applications they use in their everyday business practice so you can make your products, services and marketing stand out.
After doing the competitors analysis, companies often forget to check their competitors’ technology set, and fail to use that knowledge as a leverage.
Understanding what’s going on outside your business is a crucial part of strategic planning. There are some useful analytics tools that will help you find out which technologies your competitors are using. Such tool is the Sales.Rocks Technology tracker.
As part of the Batch enrichment module, our technology enrichment tool dives deep into every website, and recognizes all the technology used for building that website. You can find this tool helpful if you want to:
- Find out what CMS your competitor’s web page is running on
- Which security layers they are using
- What payment gateways they have.
The Sales.Rocks Technology Enrichment module recognizes more than 1000 technologies, including:
- Program languages
- Web frameworks
- Payment gateways
- Operating systems, and many other technologies.
We are gradually mapping, and adding different web technologies everyday. From now on, you can get enriched information about clients using:
- Amazon Cloudfront
- Atlassian Jira Issue Collector
- Amazon S3
- Laravel and many more.
We allow our users to upload a list with as many URLs as they want. In a few minutes, we provide them with information about the technical background of all their listed companies. Using this record, users could define their marketing strategy in more details, based on the previous in-depth insight on their prospects/competitors.
Speaking in sales terms, this can help you:
- To get to know your prospects’ technical background before you contact them
- To create a high-targeted sales strategy
- To improve your conversions with accurate information
For example, if you are a company that is developing WordPress plugins, then, your best prospects will be the companies that use WordPress. On the other hand, if you are a company that is selling CRM solutions, you can target all companies that use SalesForce, Zoho CRM, Pipedrive or other CRM systems.
Or maybe, you just simply like someone’s website, and you want to build a similar one, but don’t know where to start. Use the Technology enrichment tool to upload that specific URL, and you will receive a list of all the technologies found on that page.
Every business plan needs to include information on what kind of technologies, or applications their competitors are using. This is your chance to look closely at your market and competition, and to discover what others are doing, and why. Using all the tech info to your business advantage will make your company reap the benefits.
Originally published at blog.sales.rocks on March 29, 2019.