Getting clear on Sales & Business Growth often starts at the most basic foundational thinking. Business have risen to great heights and fell from tall towers on mindset alone. There are many factors of incredible personal and organizational leadership that require tremendous thinking that drive their successes.
Strategy #1: Begin with the end in mind. (Reverse Engineering)
Everything you pursue in your Sales and Business environment needs to be approached with the end in mind. That is to say; what is it you’re looking to accomplish? Who are you looking to reach? Taking a stance of “where you want to be” will ultimately help you determine how you’re going to get there. Setting a goal with the end in mind is going to keep you on track. It will keep the focus on your daily actions and you will begin to ask yourself “is what I’m doing inching me toward my goals?”
Tips to action this:
Back to planning your day, make it a part to write down your goals daily. This is going to form the habit of always keeping your personal goals top of mind. This will effectively guide your actions toward your goals on a daily basis.
Strategy #2: Market your Business on the principles of reverse engineering.
Reverse engineer for your customers. Think about their end game when you’re advertising. If you’re advertising on Facebook, realize most people are simply there to kill time and find out what everyone else is doing — they’re going there to reduce stress levels by serving our narcissistic tendencies. Creating marketing around something that helps further relieves peoples stress is going to be your ideal aim. Analyzing your competitions end game is also a highly effective strategy, finding out how your competitors market, and working your way back to their products is also incredibly handy as it will allow you to find the holes in their platform, exploiting areas of opportunity they may not have covered in the marketplace.
Tips to action this:
If you haven’t created a website, develop one right away. It’s the 21st century. If you’ve already established a website — analyzing your website using sites like www.moz.com are going to help you discover not only your personal backlinks and the authority your website holds. Taking the time ensure that your website is running friendly for the customers who do convert from your marketing efforts is also going to be extremely important — starting by grading your website using www.grader.com is a great place to start!
Strategy #3: Get your “Why” in check — it will guide the success of your vision.
If you haven’t already established this exercise — take time to meditate and really think about “Why” you are pursuing your goals. Establishing your business vision into the marketplace is no easy task — having a core reason for pursuing your goals is going to require an exceptional level of unshakeable conviction. Your reason why is going to shake you to your core, it’s what motivates you every single day. It is what gets you out of bed every morning. It is what keeps you working until the late hours of the night and the early hours of the morning. Establishing your why amongst yourself is vital to your teams success. If you’ve truly found your reason why it will not only guide your actions — it will motivate your teams to the cause. It will drive your business. It will see you successful if it truly shakes the very nature of who you are.
