How to Convert Website Traffic into Customers
Do you find yourself wondering what your website can actually do for you, despite feeling happy with how your website performs, operates, and looks?
Your website is THE BEST place to showcase your business and is a fantastic tool for creating leads, and turning traffic into sales.
If, however, you find yourself struggling to convert website traffic into paying customers, then read on, as all shall be revealed.
Acquisition
Before you can think about generating sales from your website, you first need to actually get some leads and visitors to your website.
Any visitor to your website has the potential of becoming a paying customer, but you must first attract their attention and grab their interests in your website (and company).
Getting people to sign up to newsletters, mailing lists, and other regular communication channels are a great place to start when attracting first-time visitors, and returning traffic.
These help to reduce bounce rate as those who sign up become more aware of your business and what you offer, thus, feel making traffic more inclined to make a purchase.
This is beneficial for both parties as your company gets the information of potential customers to market to, while your leads are reminded to revisit your website and given valuable updates and information about your company.
Be sure to offer something in return for them signing up, such as a discount on their next purchase, otherwise you’ll be limiting the number of people willing to sign up in the first place.
Another step to make during the acquisition process is to create a database of leads.
Having a CRM to capture leads is critical and will help you sort, analyze, and prioritize your sales, so your sales team can focus on qualified leads that are more likely to convert.
Remember, organization is crucial.
Communication is a further way to easily generate leads, so ensure that visitors can find out how to contact you regarding more information about a product/service, or to ask any other questions they may have.
Converting Traffic into Customers
Once you’ve generated some leads and have captured the attention of your audience, converting this attention into action is your step to focus on.
Here are several approaches you can take to help boost conversions:
Targeted Newsletters
Newsletters allow a communication channel with your potential customer so they know what is happening within your business.
Newsletters are great about combing information with marketing by providing information about when to expect new products, your next sale, latest blog posts, and more.
If your newsletter is targeted, you’ll see greater conversion rates because everyone thinks they’re special if they’re targeted — even if it was them to sign up for your newsletter!
Offer Coupons
While leads are a great indicator of successful marketing tactics, sometimes, they simply don’t return to websites they have visited in the past, even if they have signed up to newsletters or mailing lists.
If you find yourself in this situation, you might want to consider incentivizing your lead magnets.
Offering a one-time promotions, or coupon for a discounted sale, discount codes on top of sale items are great at reeling in those leads a little more towards to them clicking purchase.
Use the Chat
In some cases, customers may be hesitant to make a purchase as they do not feel as though they have the right information yet.
This is where live chat comes in as your marketing team can help provide all the information that is being asked in order to make a sale, and the best parts to having a live chat are that fast, real-time communication is provided, and a human is able to answer queries, adding a personal dimension into the mix.
Be Visible
Search engine optimization is critical to success and to future sales because you become more visible the stronger your SEO is.
Strong SEO establishes you as a leading in your respective field of business, and a good reputation is everything.
Find out how you can increase your SEO here.
If you find yourself struggling to improve your organic visibility, don’t be afraid to pay for advertising, either. Google ads, Facebook Ads, LinkedIn Ads, promoted posts, etc. are all strong ways to generate sales.
Define your Web Strategies
What is the most important function of your website?
If you can’t answer this, then stop everything else you’re doing and figure out what your website is designed for.
Whether promoting your company and products, providing information or lead generation, if you do not know the top function of your website, then neither will your customers, creating confusion and increasing the chnces they never return.
Create Landing Pages
A landing page is a website page with a call to action (CTA) and nothing more. Your CTA can be anything from ‘buy now’, to ‘sign up here’, so there’s no right or wrong answer on what the page should be aiming to achieve — it’s all dependent on what you’re after.
However, there are such things as good and bad landing pages, so make sure you’re following SALVé’s guide here to make sure you’re in the former.
Make sure your visitors actually do something before leaving your website.
Close sales using landing pages. They work, trust us on that.
Improve your Bounce Rate
To get sales you need to ensure your customers don’t leave your website too early.
Many visitors leave quickly, especially if they can’t find what they’re looking for (that’s why landing pages are so useful). Therefore, you need to reassure your leads that they have come to the right place and that you have the best solution to their problem.
Make finding information clear.
Make sure website is responsive.
Make sure that your website is easy to navigate.
Give your leads every reason to stick around and see what’s up, else you’ll see your competitors reaping the rewards of you cutting corners.
Other Strategies to HelpConversion:
Provide a Guarantee
Highlight your privacy policy and return policies (if applicable) to show your customers that they will have security with your business.
Testimonials
Testimonials have great power and influence by adding credibility and value to your business.
Ask your customers for testimonials and showcase them.
Provide Contact Form
Customers all prefer to communicate in different ways, so be sure to have all your contact information readily accessible.
Test
You won’t have any idea of how your website is performing if you aren’t constantly monitoring what you’re doing. This is your business, so don’t opt for trial and error else you’ll never know what works.
There is little point in having a good website if its primary function — to get customers — is not the primary outcome.
Don’t waste a good website, let it do the hard work for you. Technology is a powerful feature of today’s society — all you need do is add your personal flare, and watch as the customers come flocking to you.
Contact SALVé here to get a professional, elegant website, that fits your business goals.
