2016 SXSW Recap & Roadshow
We’re back from another action-packed SXSW, where we immersed ourselves in the latest trends and live-Tweeted and Instagram-ed to keep you up to date. We have so much to share with you live–reach out to EDG@CDMiConnect.com to schedule a roadshow. But in the meantime, we’ve pulled together some highlights:
Immersive Experiences Through VR
Virtual Reality is an exciting medium that has gained a lot of traction and attention recently. VR experiences were everywhere you turned at this year’s conference! McDonalds, IBM, Samsung, and NASA were just a few of the brands creating a fully immersive experience.
In addition to seeing VR headsets everywhere, there were several panels discussing the idea of storytelling and creating a complete VR experience. VR as we know it will be about feeling, not just about seeing.
In our roadshow presentation, we’ll explain the VR landscape, highlight what brands are doing with VR, and talk about the opportunities for health today and in the future.
The Evolution of AI + Big Data
For most of us, Artificial Intelligence reminds us of the Matrix. However, there were a few key areas that stood out this year with it comes to AI. The first is the idea of Big Data. In past years, the focus was on protecting your privacy and data, but this year was all about giving it up! As people crave more personalized resources and content, they will be more willing to give up their data. By doing so, we will be able to use AI to create smarter, better, customized interactions and resources.
Secondly, using AI can help to solve problems and change outcomes. We’ve been hearing about IBM Watson, but soon we will have smart houses, robots we can train, and sensors that can live virtually everywhere, making every experience contextual, seamless, and personalized.
In our roadshow presentation, we’ll touch on the convergence of AI, Big Data, sensors, and even robots and how these technologies can be pulled through into the healthcare space.
New Interfaces
Our daily interactions with technology are continuing to become more seamless — it’s no longer just about our interactions with desktop and mobile. This is because we are seeing the rise of things like chat and voice control. Amazon Echo and Lark are two examples of these interfaces that are available today. Through text and voice control, these platforms are allowing users to have seamless and fully customized experiences.
In our roadshow presentation, we’ll discuss how things like chatbots and voice recognition are evolving our interactions with technology.
How to Put Innovation Into Practice
Innovation and technology are quickly outpacing us. In order to keep up, we need to think of ways to work differently. One of the biggest learnings is that it’s OK to try things and fail — that’s when we get the best ideas. One way we can do this is through A/B testing. While A/B testing has been around for a while, it was a key trend at this year’s meeting. It allows us to learn quickly and adapt, making the test and learn approach a good way to experiment with failure!
In our roadshow presentation, we’ll discuss how A/B testing can help us deliver the right messages to our target audiences.
…And That’s Just the Beginning
We have so much more to share, and would love to do so with you. To schedule a roadshow or get our full recap, email us at EDG@CDMiConnect.com.
