Cross-device ads set to take off in 2016
Today’s average person can have multiple devices on them at one time. They can be on their desktop at one point, walk away and consume content on their phone, and end up on their tablet while they watch tv. That’s why now, more than ever, we as advertisers need to think across devices to reach our end customer.
That’s being done more and more through cross-device programmatic advertising. Not only does this help brands and advertisers reach their audience where they are, but it also helps with maximizing spend, ensuring the content is served up to individuals who want it.
Many brands are already seeing success with cross-device advertising. With the move to cross-device, some are seeing increases in conversion rate up to about 15%! Because of this kind of success, marketing budgets for cross-device programmatic ads are rising at a dramatic rate, expected to be up to $21.55 billion this year.
