Samuel OnyangoThe Three Tests of a Solid StrategyFact. Direction. Clarity.1 min read·Jan 11, 2024----
Samuel OnyangoHow Marketers and Innovators Can Use the Jobs to Be Done Theory to Make their Work More SuccessfulMarketers and innovators’ work can achieve more success when they look at customers not through arbitrary demographics but through the jobs…6 min read·Jan 8, 2024----