Alain Parize joins Sandblock’s Advisory Board
He created one of the first multi-brand loyalty programs in Europe and now joins the Sandblock project to revolutionize the use of loyalty points once again!
We are delighted to announce that Alain Parize has joined the Sandblock’s board of advisors as Strategy Advisor.
Alain Parize, former relational marketing director at LVMH Group is a serial entrepreneur and a veteran in marketing and especially in the customer relationship field.
He notably was the co-founder and CEO of Fidecom, created in 1992 which developped one of the first European multi brand loyalty program which was later sold to Cofinoga and renamed the ‘Smiles’ program, still active nowadays.
He is also a business angel and board member to many companies such as Limonetik (online payment platform), Heoh GoodCard (issuer of charitable bank cards), Régéfilms TMD (regeneration of plastic films), as well as Ticket Surf International (issuer of online prepaid cards).
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