AXA Hong Kong partners with The Sandbox
To become the first insurer in Hong Kong to enter the metaverse
The Sandbox is partnering with AXA Hong Kong (“AXA”), a leading global insurer. This new partnership makes AXA the first Hong Kong-based insurer to enter The Sandbox metaverse. AXA has acquired a 3x3 LAND, upon which it will provide an innovative interactive space for its customers.
Hong Kong has a strong and growing role in The Sandbox with the Mega City cultural hub featuring numerous Hong Kong companies, artists, and entertainers. AXA adds to this thriving virtual neighborhood as an industry pioneer by becoming the first insurer to participate in The Sandbox.
Through AXA’s LAND, the company will endeavor to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the metaverse.
Gary Ho, Chief Technology Officer, AXA Hong Kong and Macau, said: ”I’m honored to announce that AXA has partnered with The Sandbox to expand our digital presence by setting foot in the metaverse. This collaboration has reflected AXA’s vision and interest to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more. Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA’s customers and the communities.”
JH Tang, Digital Transformation & Strategy Director, AXA Asia, said: “We are proud to be the pioneer in the Hong Kong insurance industry to partner with The Sandbox. AXA Hong Kong is dedicated to connecting the world by unfolding all kinds of inventive digital experiences. Stepping into the metaverse opens the door for cultural synergy and creates unlimited opportunities for us to explore the unknowns. Through our partnership, we aim to revolutionise the wellness and healthcare experiences for our customers and our markets in the broader regions by continuously driving innovation and technological development.”
Sébastien Borget, COO and Co-Founder of The Sandbox, said: “AXA’s milestone as the first insurance company in Hong Kong1 to join The Sandbox is another step toward our vision of the open metaverse as a new digital economy where industries, brands, and cultures from around the world interact with players and creators for mutual benefit. We’re glad to support AXA’s commitment to being a force for good and look forward to creating shared value for our communities.”
About AXA Hong Kong
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters. As one of the most diversified insurers offering integrated solutions across Life, Health and General Insurance, our goal is to be the insurance and holistic wellness partner to the individuals, businesses and community we serve. We embrace our responsibility to be a force for good to create shared value for our community.