Binance Enters The Metaverse by Acquiring digital LAND NFTs into Binance Labs-backed ‘The Sandbox’ gaming virtual world

The Sandbox
Sep 8, 2020 · 4 min read

About The Sandbox
The Sandbox team is a leading creator of world-building experiences with over 40 senior staff with 10+ years of experience building and maintaining game live operations with millions of players. The Sandbox is a community-driven gaming platform that will allow creators to monetize assets and gaming experiences on a blockchain, allowing them to benefit from their creations. Scheduled for release in December 2020 and building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox will offer players and creators a decentralized and intuitive platform to create immersive voxel worlds and game experiences and to safely store, trade, and monetize creations through blockchain.

Binance has announced today it has entered further collaboration with The Sandbox, the decentralized gaming platform that recently completed a $3M USD Token Raise on Binance Launchpad, by acquiring 4,012 LAND NFTs in The Sandbox ahead of the gaming metaverse’s fourth LAND presale, scheduled for September 15th.

The Sandbox is building a unique virtual world where players can build, own, and monetize their gaming experiences using $SAND, the main utility token of the platform, and Non-Fungible Tokens (NFTs).

Binance is taking a step further to demonstrate that blockchain technology can bring mainstream adoption into gaming through its collaboration with The Sandbox, by acquiring a total of 4,012 LANDS within the 166,464 total map. LAND is a non-fungible (ERC-721) NFT that represents a digital piece of real estate in The Sandbox metaverse. There are a limited number of LANDS, 166,464 in total, each with a unique location.

Binance will use its LANDS to engage with its community through social gaming experiences within The Sandbox virtual worlds; organizing future NFT creation contests, supported by VoxEdit and The Sandbox NFT marketplace. It will also distribute the LANDS to creators who propose the most compelling games made with The Sandbox Game Maker, through a series of upcoming contests to be announced and ahead of the platform public (beta) launch in December 2020.

“Welcoming Binance into our metaverse is a significant step toward a broader adoption of NFTs in the decentralized economy by the community of Binance users,”

said Sebastien Borget, COO & Co-Founder of The Sandbox.

“One of the greatest strengths of The Sandbox virtual world is the fact that Creators can build, truly own and monetize games alongside gaming giants such as Atari, Square Enix, and now Binance as well!”

The Sandbox will offer a persistent, interactive virtual metaverse — a 3D universe created by players and secured through blockchain technology. LANDS are the unique digital locations in this universe where players can build and monetize games. Players can own, create and publish game experiences on their LAND. The game can be accessed through a virtual map where the locations of LANDS and proximity to larger Estates and key positions will play a role in the gameplay, economy and visibility of games.

Overview of The Sandbox Metaverse Map, featuring Binance LANDS

LAND will have the capability to be rented out to other players, and owners can invite other creators into their LAND to help create an experience collaboratively. Players can combine LANDS into a larger shared space to create a richer, larger gaming or social experience.

SAND Launchpad

On August 14th, Binance Launchpad announced 15,000 winning tickets, held by 12,225 total winners. That puts the percentage of winning participants at 52.58% of all 23,249 users and the percentage of winning tickets at 9.10% of all 164,893 tickets claimed. $SAND tokens are now listed on and available for trading in SAND/BTC, SAND/USDT, SAND/BNB and SAND/BUSD pairs at

Users can get an overview of The Sandbox blockchain virtual world at

We have already conducted four successful LAND presales in 2020, selling more than $1,250,000 worth of LANDS (ERC-721 NFTs).

Most offerings finished within minutes to a few hours due to high demand. The last Presale 4 Round 1 introduced premium LANDS and ASSETS and sold out 75% of them in one hour on August 4th. The upcoming Presale 4 Round 2 will be happening on September 15th

The Sandbox is expected to launch its public beta for players by December 2020.

For more information about SAND tokens, read this comprehensive research paper on The Sandbox, provided by Binance Research.

To keep in touch with The Sandbox, please visit and follow the regular updates on Medium and Discord.

For more information, please visit and follow the regular updates on Medium and Discord.

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The Sandbox

A Decentralized Gaming Platform Made By Players.

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