Interview with ‘Studio Dragon’ in K-verse
Metaverse K-Drama universe that crosses time and space
Studio Dragon, a subsidiary of CJ ENM, the global №1 lifestyle creator, is Korea’s representative drama studio that leads K-Drama, and is a premium storyteller group that fascinates the world with limitless stories.
Through partnership with The Sandbox, we will provide an experience where users can see, hear, and experience the worldview of various dramas, crossing the boundary between virtual and reality.
We hope you enjoy more diverse experiences such as games, exhibitions, production presentations, and drama fan meetings in the world of popular global dramas newly present as a metaverse.
Partner representative messages
Global metaverse platform The Sandbox and Studio Dragon entered into partnership to build ‘Dragon Land’.
Studio Dragon dramas are being aired targeting global audiences through global OTT and VOD services, leading the Korean Wave.
Based on the numerous K-Drama IPs owned by Studio Dragon, we will create a K-Drama play area to provide various things to see and enjoy to users around the world.
We ask for your anticipation and support.
Q. Please introduce yourself
Hi, this is Ryu Bong-yeol, in charge of the content business at Studio Dragon.
Studio Dragon’s content business is developing various businesses in global scale, including sponsorship, digital, commerce, exhibition, performance, game, NFT, and metaverse, based on excellent drama IP produced by Studio Dragon.
Among them, the metaverse business will build a universe based on drama IPs that have been loved around the world to provide a space for global drama fans to enjoy and communicate together.
Please look forward to the metaverse world that Studio Dragon and The Sandbox will create together in the future.
Q. Please tell us more about your company (project) and how you found out about The Sandbox.
Studio Dragon is The premium storyteller Group that fascinate the world, and is a studio that has season dramas and a number of premium IPs that are both popular and create high attention in globe.
In particular, as global attention has increased on K-Drama, also the number of fans who loves Studio Dragon drama have increased. And to enjoy, communicate, and experience together, we want to provide place where the fan can meet. To make this happen, we have proceeded multiple meetings with various platform companies, and as we discussed with The Sandbox, we could expect that the story universe, story, concept, and characters of numerous K-dramas owned by Studio Dragon would harmonize and provide global fans not only visual pleasure, but also the joy of participation with The Sandbox.
Q. What are you planning to showcase at LAND? What kind of experience can users expect?
The IP that Studio Dragon will introduce for the first time is the recently on aired popular tvN drama <The Alchemist of Souls>.
We are preparing for users to enter the world of <The Alchemist of Souls> and experience content, and enjoy various additional contents as well as drama through various play aspect such as quests and games.
Hidden places that did not appear in the drama or spaces that were only partially shown in the drama will be expanded and implemented in the metaverse worldview to continue to provide differentiated content experiences that can only be enjoyed in <The Sandbox The Alchemist of Souls> Land.
Through this, users will be able to experience a gamified story experience that transcends time and space as well as drama.
Q. Are there any other ways to participate that can only be found on The Sandbox platform?
Users can become drama characters in their favorite dramas and create their own stories.
You can decorate your character by using the costumes and accessories worn by the character in the drama, and you will be able to feel a deeper sense of immersion and fun by completing missions based on the story of the drama.
In addition, we plan to continuously update popular global dramas on IP Land, and we will continue to provide new experiences to users by utilizing dramas of various genres such as historical dramas, romance, fantasy, and thrillers.
Q. How do you want your LAND’s neighbors (your LAND and its surroundings) to develop in the future?
Among K-Contents, Studio Dragon will continue to unveil an expanded universe that users can experience and enjoy, focusing on dramas.
In particular, dramas can be mutually exchanged and synergistic with contents of all genres such as games, music, webtoons, and entertainment.
In addition to the content field, it is content that allows collaboration and business with brands, local governments, and overseas countries.
Therefore, we hope to create various contents by promoting events with story connections with neighboring lands. In particular, through prior consultation with CJENM, which is adjacent to Dragon Land, we will spread and reproduce high-quality K-Contents with global influence, and participatory contents, will be provided continuously so that fans who love K-Contents can enjoy more things.
Q. Lastly, if you have anything you want to say to the users, please feel free to ask.
We want to create a complex play ground where K-Drama fans can visit and have a variety of enjoyable experiences.
In addition to experiential content, you will be able to preview information about newly launched dramas through the diorama-type exhibition space, and you will be able to experience new experiences through the expanded world view of past drama series that have been loved in the past.
We plan to satisfy and enjoy the various needs of K-Drama fans by showing an integrated universe linked to the dramas produced by Studio Dragon.
In the future, we will work closely with The Sandbox to get closer to our users.
Thank you for your interest and please visit ‘Dragon Land’ anytime.
