The Sandbox Partners with Warner Music Group to Create a Music-themed World in the Metaverse
The Sandbox Metaverse is about to become more musical.
Prepare to discover the Metaverse like you’ve rarely heard before.
The Sandbox is extremely proud to announce that it has entered into a partnership with the Warner Music Group to open a new corner in The Sandbox metaverse: the first music-themed world.
With this partnership, Warner Music Group (WMG), one of the world’s biggest music companies, marks its first steps into the NFT and metaverse realm.
“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.” — Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group.
As part of this agreement, WMG acquired an ESTATE, that will act as a portal through which we can expect some of WMG’s talent to make an appearance in The Sandbox — thus creating a new arena for musical entertainment in the metaverse.
Featuring concerts and musical experiences with WMG’s leading roster of artists, this ESTATE will be a hybrid of musical theme park and concert venue.
“As a former entertainment executive, I’m very excited to have one of the biggest music companies in the world with some of the most talented artists joining The Sandbox to create talent-oriented experiences,” — Bertrand Levy, VP Global Partnerships of The Sandbox.
To mark the occasion, The Sandbox will hold a LAND sale at a later date, which will allow music fans to buy coveted LANDS adjacent to the WMG property.
Warner Music Group joins over 200 existing partnerships including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
More information regarding this LAND sale will be released soon so keep an eye out for more.
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives — the possibilities are very exciting.” — Sébastien Borget, COO and Co-Founder of The Sandbox.
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company — as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.
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Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic.