Scaling is overrated (at least in the early stages).

Aiming too high could be as risky as aiming too low.

It doesn’t mean you should stop dreaming but you also need chase the dream with your actions.

Nobody began with a million users. Everybody in the world had one customer to begin with and it’s better if the customer was a paying one.

(Not a lot of startups have the luxury of first ever customer paying in in Cash.)

While thinking of millions of people, focus your attention to your first few customers. When you make those customers happy, they will tell their friends your story.

Story spreads faster than your marketing strategies and gimmicks; because stories are about emotions, hearts, and lives. Stories are easier to talk about than your sets of new features and your latest technology.

Now go and find similar customers to make them smile. One at a time.