Chatbot in Tourism: Enhancing travelers’ experience with “NP360 Bot”

Vicky Lee
Sanuker Club
Published in
2 min readJun 28, 2019

We have all been there, arriving at a tourist spot feeling excited until we see the long queue that kills the thrill. To better execute crowd control measures, Sanuker and Ngong Ping 360 jointly present the innovative Chatbot — “NP360 EQ-System” to optimize travelers’ experience.

Don’t make me wait

Adding to the tendency where customers incline to overestimate the wait time, their satisfaction depend more on the perceived wait time than the actual one.

Waste no time

Available on both Facebook Messenger and WeChat, “NP360 EQ-System” sets itself to serve travelers as a personal assistant in aiding their journeys even prior to their arrival. Get an “EQ Pass” with the packages of your choice, tell us the number of travelers, and you are all set to go!

Messenger interface to get EQ-Pass

Not only does the chatbot do ticket reservations with a unique “EQ pass number” assigned to each user, it sends a reminder message when it is almost his turn to grab the reserved tickets as well. Travelers can now spend extra time exploring the city before they ride on the cable-car!

Get QR code for your EQ-Pass and receive notifications when it’s about your turn

Insights

Driving travelers to utilize this Chatbot is of paramount importance. It puts them under personalized attention and allows them to have a perceived control over time, which they assign extraordinary value to.

All customers are loss-averse. They prefer avoiding losses to acquiring equivalent gains. Instead of telling them how much wait time they have saved, this Chatbot makes them feel privileged by minimizing their time wasted spent in the line.

Try out NP360 Bot here.

Read more on Sanuker’s website.

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Vicky Lee
Sanuker Club

Chief Product Officer at Sanuker, a professional chatbot solution provider. Focusing on product vision, design and development.