Expanding our commitment to startups: Launching our First SAP.iO Foundry Program in Tel Aviv

Inbar Yacoby
Sep 19, 2019 · 4 min read

With the immense potential in the entrepreneurial spirit of Europe and as part of SAP’s strategy, I’m very excited to share the news that SAP.iO recently announced the launch of its first accelerator program in Tel Aviv. SAP.iO Foundry Tel Aviv further expands SAP’s operations in Israel and reflects SAP’s commitment to the dynamic Israeli high-tech ecosystem where we have been active for more than two decades, currently employing approximately 800 developers in our R&D centers in Ra’anana and Tel Aviv.

Seven startups were selected for our first program and will have “our full support” as stated by Orna Kleinmann, managing director at SAP Labs. In other words, this means: access to curated mentorship, exposure to SAP technology and application programming interfaces (APIs), and opportunities to collaborate with SAP’s 437,000 customers. We believe in their ability to offer a variety of advanced solutions for SAP’s customers.

We are excited to collaborate with amazing entrepreneurs and welcome the following startups to our SAP.iO Foundry Tel Aviv Fall program:


Predictive Analytics using Augmented Reality

ARpalus helps CPG and retailers understand and predict their shoppers’ preferences using an AR-simulation platform, measuring real behavioral patterns and delivering AI-optimized in-store execution.


A no-code smart form builder that empowers enterprises to quickly convert paper forms and clunky PDFs into compliant eForms with deep-analytics in less than two weeks.

EasySend serves over forty enterprise customers, including leading financial institutions and insurance companies in the US, Germany, Japan and Israel. EasySend’s has been adopted by over 90% of the Israeli financial and insurance market and tier-1 US and German financial


Online coaching platform for enterprise employees.

GrowthSpace replaces traditional employee training, like workshops or seminars, with personalized 1X1 training. Using technology, GrowthSpace offers personalized training at the cost of traditional training. Users hold one-on-one video coaching sessions targeted at a specific professional challenge.


A direct mail platform that bridges the gap between offline and online campaigns.

Outgage is a software-as-a-service (SaaS) marketing direct-mail platform that makes a connection between offline and online campaigns to create personalized brand experiences, for effective conversations between enterprises and their customers.


Sales decisions hub for online retailers

Silverback is an AI-driven sales decision hub for online retailers, empowering them to offer the top-performing products at the most competitive price and optimize promotions to massively boost sales.


Building the world’s leading fast and easy self-checkout system using AI loss prevention technology.

Supersmart provides the world’s first scan-and-go solution with advanced loss prevention capabilities, enabling consumers to instantly check out their fully-loaded cart or basket and have a positive customer experience.


We Change the Way Vendors and Consumers Connect.

YOUTILIGENT uses machine learning and the Internet of Things to enable vendors and service providers to change the way they communicate with their appliances, through a new connected consumer solution.

We are excited to bring our commitment to inclusive entrepreneurship to Tel Aviv and are proud that 43% of the startups in this cohort are led by female entrepreneurs. SAP.iO No Boundaries is our global commitment to fund or accelerate 200+ startups founded or led by underrepresented or female entrepreneurs by 2023.

The in-residence equity-free program will allow these amazing entrepreneurs to participate in a highly specialized program working alongside world-class executives, mentors, customer and partners.

Make sure to stay tuned because we’re only getting started with our investment in the Israeli startup ecosystem. Planning is already underway to welcome two additional cohorts of Israeli start-ups in February and September next year. We cannot wait to see what we can do together.

Please stay in touch! Visit our website for updates, connect with us on social media (LinkedIn and Twitter) and subscribe to email updates from SAP.iO Fund and Foundries.


SAP.iO is growing a generation of revolutionary software businesses in the SAP ecosystem.

Inbar Yacoby

Written by

Ecosystem Relations Manager at SAP Labs Israel



SAP.iO is growing a generation of revolutionary software businesses in the SAP ecosystem.

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