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SAP.iO Takes the SAP Consumer Products Customer Advisory Council

Here’s what you need to know from the most recent SAP Consumer Products Advisory Council

Meet the startups whose innovations are helping extend SAP solutions to transform the consumer products space


Jebbit helps CPG companies create engaging, branded quizzes and digital experiences that collect zero-party, customer-declared data at scale, directly from their consumers. As consumers interact with Jebbit, brands can analyze the data in real time to achieve optimal performance and then use that data (or any experience) to increase conversion rates, capture qualified leads, enrich customer profiles, build audiences for personalized retargeting, and more. With Jebbit, SAP Emarsys Customer Engagement customers can collect customer-declared, first-party data at scale to update existing consumer records or, to create net-new records when also capturing new user PII. Both attribute-level data and events from Jebbit any engagement can also trigger real-time, personalized emails or complex automated engagement programs like customer journeys. SAP CDC customers can use Jebbit by implementing SSO functionality to validate email records collected using Jebbit, and can also send first-party, declared data into CDC to either update existing customer records or, to send net-new customer records into a client’s CDC instance.

Mention Me

Mention Me creates a deeply data-driven program based on the context and behavior of buyers, helping brands engage their best customers, acquire new ones, and identify each customer’s likelihood to refer and at which point in the lifecycle referral is most likely to succeed. Referral Engineering™ outperforms ‘simple’ referral systems, increasing customer acquisition by up to a third, and driving sustainable revenue. Referred customers spend 11% more on their first order and are 5x more likely to refer others, allowing brands to create a continuous cycle of growth. SAP Customers using Mention Me’s solution can now harness their consumers’ enthusiasm for their brand to drive acquisition, increase customer lifetime value, and boost AOV. Mention Me helps SAP customers leverage this unique 1st party into their tech stack to improve performance across other marketing channels and create highly personalized experiences, enhancing performance throughout the customer lifecycle.


Teamcore’s cloud-based next-gen retail execution platform powers intelligent workflow automation that alerts CPG companies with real-time visibility as to which products aren’t selling, why, and what they can do about it quickly. Teamcore obtains directly from the retailers’ sell-out, stock, transit, orders and retail DC information daily, using CPG’s data-sharing accesses (B2B portals), running sophisticated data cleansing tools over this data. With Teamcore’s diagnostic ML engine, smart and prioritized tasks are generated automatically for field team execution, and meaningful insights based on major sales opportunities are delivered to key account managers and supply chain roles. SAP Customers using Teamcore’s solution can activate Teamcore’s intelligent workflows for field and HQ teams, connecting data across the supply chain from client warehouse and retailer DC to shelf, so that companies don’t miss out on sales opportunities with targeted value-based activities.


Wisy provides real-time intelligence from shelf images to achieve control at scale, reduce loss, and sell more effectively in any retail location. Customers using Wisy get actionable insights from rich and unbiased data on facings, pricings, planogram and share of shelf to maximize sales and enable wiser operations. Wisy’s powerful AI analytics also allow clients to get actionable insights from rich and unbiased data on facings, pricings, planogram and share of shelf in order to reduce loss and maximize sales. Users can even collect paper- based data such as receipts, processed in real-time in any language and format to discover new insights, and to engage with employees or customers at any location. CPG sales reps using Wisy can quickly do distribution or planogram checks at any point of sale with image intelligence, and Wisy returns out-of-stock, on-shelf availability, and pricing data within seconds and automatically fills in those fields with SAP C4C surveys.

Are you an SAP.iO startup looking to present your solution at one of our upcoming events? Let us know here!

Looking for more resources to help you leverage your partnership with SAP? Check out the one and only AlumniHub!

Are you a startup interested in working with SAP.iO or participating in one of our programs? Contact us here!



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Stephanie Horwitz

I lead global value creation for SAP.iO & I am the creator and host of “What Should I Do With My Life?”