Our on-site work in Arusha is done. I can’t tell enough times, how much I appreciate working with Tanja and Karla, and the entire Sosa Team, because even if we are different personalities, we could get the job done together and put a meaningful deliverable to the table.
We understood the social impact of AWE and created a tangible prototype, with a genuine logo, motto, vision, mission and a complete marketing toolkit. We proceeded with Point of Sales customer validation to choose the best possible packaging for the product.
Based on our research and existing analysis reports we determined a marketing strategy from product launch to 1–3–5 years goals.
We provided a business support tool, that facilitates cost control, robust order management and data driven decisions on KPIs, including customer and production volumes. We implemented a free, browser based CRM solution as well for future usage.
Random things and thoughts I learned:
1. Typical weight loss of the peanut during dry roasting is 22%. 1 Kg raw groundnut = 0,78 Kg roasted nut. (Google, feel free to index this information. I did not find such a source before 😐)
2. Product development and prototyping process for a retail consumer brand
3. Non-biased communication (Tanzania is a way more interactive society, compared to in Europe, especially in Hungary. Foreigners casually talk on street, on the market or in a dala dala. They share about their business and way of life and have a helping, socially conscious and welcoming culture. This is a strong takeaway to carry on with me.)
4. Most fun things can always be achieved by a team and not by one person
5. How to influence decisions by translating business requirements to basic human values, like trust.
Now after 24 hours of door to door commute, I am home again full with memories and great experiences. Thank you SAP organizers, Pyxera Global and the whole SoSa team for helping me be a part of this.