3. Is there no warmup?
… I could have asked but I knew the answer already. When you get to such a place far away from home it kicks you straight into the stomach. You leave your daily routine immediately behind, and there is a lot of new things to learn already on the first days.
On Monday we (SAP-ers) met the 4 host organizations from Arusha and introduced ourselves in short presentations. I was stunned to see how committed these representatives are for the cause they work for. After the meeting we jumped into a cab, went to the peanut butter manufacture, AWE, with David. I will later shoot some photos to show, how organic peanut butter is produced.
After the factory visit, we went out for a quick lunch.
The waitress lady in a schick blue dress approached us, asking what we want, of course in Swaheli so David told me if I want to eat something and doesn’t matter what, just learn this: “kuku rice Kilimanjaro thafadhali” that means ~ chicken with rice and some beans, with a bottled water. It was delicious.
On Tuesday we got to the site again together with SAP’s partner, Pyxera consultants, and local consultants. We worked out a focus area together to this local business, we defined a path with product branding, that we can move along through the 4 weeks, and leave David with a structured plan in his hand about how to move forward with the brand strategy.
Dr. Frank, a local consultant brought light to the room about how business development works in Tanzania. This helped me a lot to understand the basic idea of how AWE comes to the picture as a social enterprise. Ever since, I just call him Doctor. He seems to accept that.