Mailwave — How we are designing a new email engagement tool

Kursat Ozenc
Feb 20, 2017 · 8 min read

Where Mailwave came from

As a small team, we believe in solving the right problem before solving it right. For that, we did two rounds of experiments to scout out problems to solve — a.k.a. design sprints.

An early sketch of the Mailwave workflow

Create a hypothesis, prototype, and test with users

Our first hypothesis is all about communication effectiveness. Employees need to see the impact of their internal mass emails. They can then assess the effectiveness of their communications or even define new performance metrics for them. To achieve this, users need an internal communication tool.

Crafting the minimum viable product (MVP)

An early version of the MVP

Pushback for integration hypothesis, discovery of the need for an immersive onboarding

Whiteboarding of the onboarding flow

Iterating on the navigation

Evolution of Mailwave navigation over iterations
Interim version of Mailwave with sidebar navigation

Interim design with sidebar navigation

The evolution of the design happened over short rounds of design sprints between designers and developers. The latest sidebar navigation with a hamburger menu underwent rigorous discussion and user testing. The underlying need for hiding and showing the navigation was to provide a more focused view to users, especially when they are checking the performance of a particular mailwave. In testing with users however, we learned that they want to see their previous mailwaves in the background. This led us to interpret the hamburger menu and apply the collapse behavior only for the folder navigation.

Latest design of the Mailwave sidebar navigation

Where are we in the journey and what’s next?

Mailwave’s growth inside the company has been impressive. Our colleagues have launched around 500 email campaigns that have reached around 200K recipients. Several of our key communications departments are now using Mailwave in their workflows. Our technical team is already creating a more scalable infrastructure for the product using cloud services. Meanwhile, as designers, we have been working on a design guideline to streamline future design implementation efforts.

Landing page for the tool

Shaping the new enterprise

Perspectives on enabling enterprise software development at SAP

Kursat Ozenc

Written by

product designer+innovation facilitator www.kursatozenc.com

Shaping the new enterprise

Perspectives on enabling enterprise software development at SAP