Marketing 101: Building A Killer Brand

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SAPPOINT
Published in
3 min readDec 28, 2018

If you have a business you probably realise importance of a strong brand image. Your brand is a result of how your customers viewer business personality. Action across customers touch a point and send same message about your business brand. The experiences that shape in the consumer’s mind reflect your brand. This experience shape every brand success. An integrated story line and narrative and sure syah customer has consistent understanding of your brand. Designer story where you want your customers to here by focusing on the brand voice and content.

Tips for using visuals

Wish you have a strong impact on the waiver and consistent visual imagery will boost your brand. Always use real pictures to tell your story. People connect emotionally with authenticity. Enhance consistency by using the same filter for all your visuals. Pay attention to your colour scheme and keep in mind of the colours that evoke especial emotional response.

Tips for developing your brand voice

Your brand voice pics to the business personality and what type of personality you want to rely. If your company is light hearted casual and informal then your content will adhere to that.

Haven’t given much thought about your brand voice think about your business culture. What is it like? What is your company’s mission? Are you known for community outreach? Do you provide encouraging corporate social responsibility? Do you do charity? Is your company culture all about strength determination and winning? Identify your mission and then develop a voice to match it.

Tips for content

Content includes visual images videos and written pieces. Its must work together to create a story of who you are and what you believe and why you are special or different. Post with your audience in mind and choose your content very carefully. Art to simply post pictures videos and written pieces about strategy it creates a jaaring effect.

Scenarios

Include real life experiences, and scenarios where you have walked. Brand isn’t about power. A brand conveys a symbol.

Distribution

Develop a killer content distribution strategy for maximum brand exposure. Without a cause distribution strategy even the best of the content is doomed to languish in obscurity. Brand developers who fail to spend just as much time on content promotion are going to see the mediocore return on investment at the best. World quality content is a must for audience engagement the level of engagement can be significantly influenced buy well horned distribution strategy.It is no longer enough to share content on social media once a post is published and thinking your work is done so step of many in ensuring content is distributed widely as possible. If you brand builder who wants to ensure your content receives maximum exposure here is few tips that you should consider integrating into your content distribution strategy.Develop both a short and long-term distribution strategy. Plan not only how you will distribute your content the week it is published but also how you will continue to promote your post in the coming months. Consider everything from social media sharing to content curation and syndication. In the same way you should use an editorial calendar to plan your content strategy. User distribution calendar to track promotion of your content.Well done at work of like minded individuals and companies who will be get to share your content whenever and wherever you start publishing a fresh post. Growing on network is an ongoing task and sharing the content of the others in your niche is #2, and a great way to build your tribe. The more you share helpful content with others the more likely they are to share each of your posts.

Influencer hacking is an excellent way to expand the distribution of your content. Mention an influencer with a large social media following in your content and then share your post with them once it is published. An influencer mentioned can be a simple embedded to eat or detail entire post based on something as an influencer has shared in detail.

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