Changes in Audio Streaming over the last 10 years

Over the past 10 years audio streaming has changed dramatically. Now there are many different ways to stream music; Apple music, Spotify, Sound Cloud, Pandora, and more. In 2015, Apple music came out, before people would be searching for iTunes, which would explain the major spike. Aside from Apple Music itself, the whole industry has become extremely competitive. The new streaming services would explain why the searches decreased. However, they have been moving up since the downfall.