Electronic Textiles, Wearable Technology and Virtual Closets
The Future of Fashion
The intersection of fashion and technology are not only remarkable but also innovative and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago — and will change even more in the years to come.
Wearable technology is already the rage, and the craze is going beyond connected eyewear such as Google Glass and smart timepieces such as Apple’s (rumored!) iWatch. Designers and Brands together, are creating apparel, accessories and experiences that can do everything from monitor your heart rate to charge your smartphone, makes your selfies shoppable to connect you with fashion designers from around the globe.
MR PORTER has established itself as the premier global online retail destination for men’s style. Editorial content sits alongside the latest products from more than 170 of the world’s leading designers, including Gucci, Givenchy, Burberry, Lanvin, Alexander McQueen, Dolce & Gabbana and Richard James, as well as specialist brands such as John Lobb and Valextra.
Clothes Horse recommends sizes based on a shopper’s body details and favorite clothes — right on your site. This individualized, data-driven approach empowers shoppers to make more confident purchase decisions, so you can use Clothes Horse to make more sales, take fewer returns, and benefit from increased loyalty.
Nineteenth Amendment connects you directly with emerging fashion designers from around the world. Discover new fashion, critique designs, and shop directly from designers’ studios.
Perch is an interactive display technology designed for use in retail spaces. Perch turns any retail surface into a dynamic, hands-on interactive display. Perch encourages shoppers to touch and pick up products on display, and rewards them for doing so with information, animations and brand-specific media.
StyleSage monitors and analyzes billions of pricing and social signals to provide fashion retailers and brands with the competitive intelligence they need to succeed.
Stylinity makes selfies shoppable with 68 percent of millennials asking social network for purchase input, Stylinity expands e-commerce reach into interactions. With Stylinity, every selfie shared carries a click-to-buy feature, meaning that “Thumbs up?” shot sent from a dressing room to 10 friends can drive 10 customers to your site to buy. Plus, you’ll know who snapped it, who sent it, and who influenced to purchase.
Stylit helps users decide what to buy. Their patented styling platform unites machine-learning with the artistry of real stylists. Users receive contextual head-to-toe recommendations tailored to their tastes and needs.
Trendalytics is a visual analytics platform that measures how merchandise trends resonate with consumers. They surface relevant signals for the fashion industry by identifying and synthesizing product attributes (e.g., maxi dresses, combat boots) across social chatter, search behavior and shared images to reveal actionable insights on product assortments.
Crowdemand is a platform that connects people directly to the designers they love. Designers tell the story behind every piece they design and consumers are given a say in what ultimately goes into production. What’s produced is an exclusive item that could never exist without the power of the crowd.
Fashion GPS is a suite of applications that enable internal and external communication – bringing companies and products closer to the marketplace. From strengthening relationships with press, to connecting offices worldwide, Fashion GPS has the solution.
See something you like while browsing online and want something similar? Snap Fashion lets you search and shop for that item of clothing from a photo. Take a photo of something you love and they’ll find you similar things from over hundreds of thousands items available on the UK high-street and online. Snap Fashion is available on your mobile phone or on the web.
We are at a critical juncture for fashion, technology and retail. Fashion now begins on a Fashion Engineer’s drawing board and ends up somewhere between the High Street and the Online Store. The fashion shows of the future will embrace technology like never before. Alongside tweet mirrors and Facebook booths, allowing customers to share their purchases on social networks, shoppers will be invited to create their own virtual closets full of electronic fabrics and wearable technology, while using touch screens devices to mix and match them. Technology is irreversibly changing the traditional patterns of apparel design and experience and it looks like a bloody good place to be!
