Why put another straw on the haystack?

From a logical point of view, it makes no sense to write content for the Web.

Why should it?

Every day millions of publishers share billions of pieces of content.

No one can digest all this.

That’s why in 2014, Mark Schaefer coined the term “content shock”.

Content shock describes the state when recipients are overloaded. Too many impulses for limited attention.

Dumb algorithms in search engines and social platforms do not manage to distribute the mass of content properly.

Fluffy stuff spreads like wildfire, while high-quality, insightful content sits unnoticed.

This is what happens when advertising businesses have the say on the Internet. Partnering with algorithms is a waste of time.

What does this mean for you as a content worker?

In a nutshell: most of what you create remains unnoticed. Like it or not.

If you’re lucky, people will give you a few seconds of their time. Usually they perceive only a tiny fraction of your content.

By the way, people who produce videos are not better off. Multimedia blindness is coming.

So no more publishing at all?

Yes and No…

Yes, If you’re throwing your content into the crowd on social platforms, waiting for attention to come.

No, if you’re willing to rethink your tactics.

This is what I did. This article looks different than others, doesn’t it?

First, content is a platform for dialogue, not a mass product.

Second, publishing is people business, not spamming the masses.

Publishing is not about getting attention in mass media environments, but about reaching individuals who share your ideas and thoughts.

The value contained in your content fuels reciprocal relationships.

The more value you give the more value you get.

I use LinkedIn every day to share value and engage with inspiring people.

If you like, join me there