What Is Artist Development? (Who You Are & What You Represent)

Before you can market yourself as an artist you must determine who you are and what you represent as an artist. We have all heard about the illusive “IT” factor. It’s when an artist has the “holy” gift of stage presence, look, feel, personal charisma, and ability to “fit in” no matter the situation. It’s what record labels, managers, and agents look for in artist before signing them…