JetBlue, People Person’s Version of Airlines

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Jet Blue has a slogan YOU ABOVE ALL. JetBlue Airways is dedicated to bringing humanity back to air travel.

The features and serviced that makes JetBlue as example of customer-centered company is:

1. Three inches more legroom than the average airline seat
2. The airline doesn’t serve meals, but it offers the best selection of free beverages and snacks, including unexpected treats such as Terra Blues chips, Linden’s chocolates chip cookies, and Dunkin’ Donuts coffee.
3. Every JetBlue seat has its own LCD entertainment system, complete with free 36-channel DirectTV and 100+ channels of SiriusXM Radio.
4. Provides Fly-Fi, an in-flight high-speed internet service with free basic browsing on all equipped planes.
5. Hiring quality people whose personal values match JetBlue’s values, from customer service, flight attendant, and even pilots.
6. Social media’s player. Really engaged to customers in media social
7. The airline compensate the long wait by serving pizza and even a live band.
8. There was a time, when the pilot offered his hotel’s room to the delayed customers. The customers were very delighted.

Effects on customers

1. JetBlue customers actually look forward to flying.
2. JetBlue has crowned “social-media-all-star” by Fortune Magazine
3. Every year, more than 60 percent of customers have rated JetBlue 9 or 10 on a 0-to-10 point scale indicating the likelihood that they would recommend JetBlue to others.

So, do you want your company as ‘a game changer of customer-service arena’ ?***

Summarized from: JetBlue: Delighting Customers and Bringing Humanity Back to Air Travel.