Q&A with Gulnaz Saitova — Head of UA at Azur Games
Azur Games has a staff of 300+ talented people who are the masterminds behind some of the greatest titles in the mobile app ecosystem, including World War Heroes, Modern Strike Online, Jurassic Monster World, Pocket Troops, and Stack Ball, to name a few.
We had the pleasure of having a candid interview with Gulnaz Saitova, Head of User Acquisition (UA) at Azur Games, where she not only shared best practices and tricks of the trade that she employs in her day-to-day, but she also shared insights on the current state of the mobile app industry, what can be expected in the future, and the role that fraud plays in UA campaigns.
For example, Gulnaz shared light on the differences of building campaigns for hyper-casual and mid-core games from a marketing perspective:
“The critical differences in UA strategies for these two genres consist of selecting advertising channels for each title, fine-tuning creatives, methodologies in set-up and optimization of marketing campaigns, and accurate tracking,” said Gulnaz.
Don’t miss this insight-packed interview and head to our website to learn more about how the Azur Games team keeps their operations running smoothly and how they keep fraud at bay in their UA campaigns.
