Marketers face losses up to $12.6 billion and it’s all because of mobile ad fraud — states in “The Ultimate Guide to Mobile Ad Fraud Types 2.0”

Olga Bazarova
Nov 8 · 2 min read

Scalarr, an industry leader in making use of multilayered machine learning algorithms to fight app install fraud, has released its 2019 edition of the “Ultimate Guide to Mobile Ad Fraud 2.0” report. The report is packed with key findings of the industry’s current state in regards to fraud detection, protection, and the overall evolution of existing fraud types.

With data at the forefront of their strategy to fight fraud successfully, Scalarr is committed to increasing the current awareness of the fraud epidemic. With this in mind, the company carefully crafted this report based on key findings derived from their in-house analytics and data science teams who are solely dedicated to understanding the full spectrum of fraud. These key findings are coupled with Scalarr’s unique and hefty expertise in the field as the only solution provider that detects all types of app install fraud.

In this comprehensive report, you will find a comprehensive list of all the different types of fraud available which include classic fraud types, modified fraud types, and recently-discovered fraud types such as Complex VTA Spoofing, which are challenging and jeopardizing the way marketers approach user acquisition campaigns.

According to Scalarr, by the end of 2019, the projected losses caused by mobile ad fraud are estimated to reach the $12.6 billion mark, a huge chunk of money that will go into fraudsters’ pockets if marketers don’t take prompt action. Because if one thing’s for sure is that fraudsters go where the money goes and the ad marketing industry shows no signs of decreasing its large influxes of capital.

The tangible consequences of fraud activity are becoming more evident as fraudsters find it attractive to target the advertising industry given the large sums of money involved and the vulnerability shown in certain areas of the market itself. Thus, fraudsters continue their criminal tactics by reverse-engineering their modus operandi to stay in the dark for as long as possible, designing new, more sophisticated types of fraud that plague the app ecosystem.

With lots to learn and a chock-full of eye-opening findings, this is a report you don’t want to miss. To stay on top of the greatest threat that marketers face, be sure to download this unmissable report and read the full contents of how fraud is changing the way marketers operate and assess the quality of acquired installs.

Scalarr

Scalarr is the Machine Learning based fraud detection solution to protect against mobile ad fraud and prevent marketing losses.

Olga Bazarova

Written by

Hi there! I am the Marketing Lead at Scalarr - Machine Learning based anti-fraud solution for mobile app developers and marketing teams.

Scalarr

Scalarr

Scalarr is the Machine Learning based fraud detection solution to protect against mobile ad fraud and prevent marketing losses.

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